Library News

Voyager Sopris Learning unveils dynamic new LETRS professional development for literacy teachers

Library Technology Reports - Tue, 2018-02-06 15:40
(February 6, 2018). Voyager Sopris Learning launched a flexible, blended version of LETRS (Language Essentials for Teachers of Reading and Spelling), its respected professional development course of study that prepares educators for the challenging work of teaching literacy. Backed by more than 30 years of evidence-based, scientific research and more than a decade of proven success, LETRS is relied upon by thousands of educators, as it helps teachers understand and apply the science of effective reading instruction.
Categories: Library News

Copyright Clearance Center Launches RightFind Insight, Transforming Scientific Research

Library Technology Reports - Tue, 2018-02-06 15:40
(February 6, 2018). Copyright Clearance Center, Inc. (CCC), a global leader in content management, licensing, discovery and delivery solutions, today announced the release of RightFind® Insight, a groundbreaking scientific research solution. RightFind Insight was developed through CCC's continuing partnership with Cambridge, UK-based SciBite, a leading provider of semantic solutions for the life sciences and pharmaceutical industries.
Categories: Library News

ODILO and Ingram Library Services increase public libraries' access to multilingual digital content

Library Technology Reports - Tue, 2018-02-06 09:40
(February 6, 2018). Ingram Library Services, a leading provider of comprehensive services to public libraries, including access to over 16.5M titles, has teamed up with ODILO, an internationally recognized leader and provider of technology and digital content for US libraries and schools, to expand the collections of multilingual eBooks and audiobooks for library patrons.
Categories: Library News

Tell the Open Discovery Initiative How Web-Scale Discovery is Working

Library Technology Reports - Tue, 2018-02-06 09:40
(February 6, 2018). The NISO Open Discovery Initiative would like to better understand the current discovery landscape and help libraries move their discovery ecosystems forward. To that end, we are seeking broad input from librarians about their experiences with web-scale discovery and any concerns that might be addressed through future recommendations by the Open Discovery Initiative.
Categories: Library News

Gale previews Digital Scholar Lab at ALA Midwinter Conference

Library Technology Reports - Tue, 2018-02-06 09:40
(February 6, 2018). Gale, a Cengage company, is demonstrating its upcoming new Digital Scholar Lab, a cloud-based research environment that allows students and scholars to apply natural language processing tools to raw text data (OCR) from Gale's primary source collections in a single research platform. ALA Midwinter attendees will get a sneak preview of this new innovative research tool that removes key barriers of entry into digital scholarship, enabling users at any level to quickly perform textual analysis on large corpora of historical texts. This accelerates workflows allowing scholars and students to focus on their core research objectives.
Categories: Library News

The Long Tail – A TTW Guest Post by Cheryl May

Tame the Web - Mon, 2018-02-05 20:38

Have you ever considered whether you are a Long Tail consumer?  Are you right now scratching your head and picturing this?

No, not this long tail

Well I will be honest.  Before reading Library 2.0: A guide to participatory library service by Casey and Savastinuk (2007), the picture above is what came to my mind.  Casey and Savastinuk (2007) described how this Long Tail idea could be applied to libraries:

The idea of the Long Tail is based on one primary reality that is true for any physical library building: Shelf space is limited. As a result, we can only keep what is most in demand by our users. By only keeping what is most desired, we are choosing not to house less popular titles that appeal to a broader spectrum of readers. The untapped masses desire more esoteric titles, but, when looked at in whole, the demand for these titles is greater than the demand for hit titles. (Casey and Savastinuk, 2007, p. 16)

Casey and Savastinuk (2007) go on to dedicate a significant portion of Chapter 5: Participatory Services and the Long Tail to services libraries provide attempting to reach this so called Long Tail.  But I felt something was missing around the Long Tail in libraries because an entire chapter only discussing interlibrary loan, and library blogs with comments enabled did not seem to be a new way of thinking in my mind. With multiple references to Chris Anderson’s (2006) The Long Tail: Why the Future of Business is Selling Less of More I had to know more about the Long Tail.

So what is this Long Tail you speak of?

In short, the Long Tail is a shortened up name for a statistical long tail distribution – for Anderson (2006), the shape that follows the initial high demand of “hit” products and describes the small volume of individual niche items that are sold, but the small demand of those niche items that continues when people are able to obtain the items.  The Long Tail starts to show up in our searching and shopping habits now that we’re online and the options can be limitless when we’re not attached to shelving space.  It looks like this:

Anderson (2006) helped the reader comprehend the Long Tail by providing several examples.  The one that most clearly defined the Long Tail theory to me was that of Rhapsody.  Please keep in mind we are talking about the Internet in the mid-2000’s!  Rhapsody was an online music marketplace (picture iTunes) that provided people with the ability to purchase the “hits” but also had a substantial back catalogue of old hits, B-sides, and non-mainstream music genres.  Anderson’s (2006) research of the data found that while the “hits” provided about 75% of their revenue, 25% was coming from the purchases in the Long Tail.  While Anderson’s (2006) work primarily focused on the online shopping world (he also discusses Amazon, Netflix, and Google frequently), as I discussed above with Casey and Savastinuk’s (2007) Library 2.0 work, this distribution model can be applied to a number of services within the library to benefit both us and the users.

Playing with the Long Tail

We’ve already discussed interlibrary loan and library blogs as a having the ability to engage with the Long Tail, but there are several other opportunities for libraries to explore the Long Tail concept, as more and more of our services are online, do not require much if any valuable shelf space, and most importantly can be found without formal structures that physical book stacks rely on:

“… the Web obviously isn’t predicated on individuals. It’s a web. It’s about the connections. And on the World Wide Web, the connections are hyperlinks. It’s not just documents that get hyperlinked in the new world of the Web. People do. Organizations do. The Web, in the form of a corporate intranet, puts everyone in touch with every piece of information and with everyone else inside the organization and beyond.” (Weinberger, 2001, Hyperlinks section, para. 9)

Databases

Several library online systems are including the ability to search beyond what our own library subscribes to.  Exploring digital interlibrary loan document delivery systems (such as RapidILL) can mitigate the impact to users on research down time.  Providing our users with the most complete picture of the information available on any given subject is fundamentally what we’re about.  Access to information for all.  If we don’t have the budget to buy everything, with a reallocation of funds to document delivery, we can still provide it and make it available.

Peer 2 Peer

Academic and public libraries are providing more and more spaces for collaboration and learning.  By providing the “hits” for our users in our instruction and training, but then providing the opportunity for peers to learn from their peers on more niche topics, libraries can engage with the Long Tail.  Logistically, libraries cannot provide every type of instruction our users may need.  The idea of Repair Cafes is an exact example of this type of Peer 2 Peer learning that libraries are facilitating, but leaning on the niche to provide.  Repair Cafes provide users the opportunity to learn how to fix broken items in their home from other library users and community resources (Cantrell, 2017).  By engaging resources outside of the library, libraries can provide services to more users in the Long Tail.

LibGuides and Library “Pedias”

LibGuides are most often used by academic libraries to provide subject matter guidance and they are usually created by the library on the “hit” topics.  But if we want to engage our Long Tail user needs, exploring how less popular topics, but ones that have relevance to a niche group of users performing very specific research on a hard to understand topic, could be really interesting to explore opening up for creation and modification by our community.  This idea comes from the success of Wikipedia and is briefly discussed in Anderson’s (2006) work.  While there are the “hit” Wikipedia pages, there are also niche Wikipedia pages (like the Long Tail’s for example).  The niche ones are just as important for one person needing that information to start some research as the big “hit” ones are for the masses (just for fun, check out the always changing weekly Top 25 Wikipedia pages!).  Libraries exploring creating library-pedias can provide access to information with very little overhead and zero shelf space.

Institutional Repositories

The idea of an institutional repository engaging the Long Tail came to me after I attended a presentation by Dr. Pamela Bleisch this week.  Bleisch (2017) discussed how the low barrier to our student research via our open access digital scholarship DigitalCommons@CalPoly platform is providing people all over the world with research that directly impacts them.  Specifically, Bleisch (2017) referenced a senior project about a bicycle powered maize grinder that has already had 33 downloads and counting since being published on August 10, 2017.  This research is directly helping people in Malawi with food insecurity and is certainly a Long Tail candidate, with access made possible through a system that provides the “hits” and the niche needs.  The activity showing the breadth of scholarship downloaded demonstrates how our library is engaging with the Long Tail:

DigitalCommons@CalPoly Digital Readership Map

Good old Search

One way the California State University Library 23 campus system is serving the Long Tail is through the recent implementation of the ExLibris Primo search function they’ve branded OneSearch.  The OneSearch function searches the collections of all 23 campuses to produce results of all physical resources available to users all over the system (Walker, 2017).  Users can initiate an interlibrary loan request for materials at another campus using CSU+ (Walker, 2017).  This provides access to many more resources than a user may have available to them at their campus.  Library consortias are just one way we can begin expanding into the Long Tail, but another could be through providing users with the WorldCat search.  This search expands their Long Tail beyond their own library and to the entire world of participating libraries.

The future of the Long Tail in libraries

The ideas above are just a start to what libraries can begin exploring to provide more information to their Long Tail users.  As Anderson (2006) proposes

“Every one of us – no matter how mainstream we might think we are – actually goes super-niche in some part of our lives” (p. 184).

Libraries should explore the niches to determine how best to serve all users in non-mainstream ways.

There is a whole world of information out there and libraries exploring the Long Tail opportunities are on the right path for their users.


Cheryl May is the Director of Access, Operations, and Administrative Services at the Robert E. Kennedy Library at Cal Poly San Luis Obispo, and a graduate student at San Jose State University in the School of Information, where she is currently blogging about the Hyperlinked Library.  She lives in Baywood Park, CA with her husband, son, and numerous pets.  In her free time she reads anything she can get her hands on, hikes around SLO County, and gets crafty.  She is also passionate about health and wellness, and is a certified Les Mills BodyPump and BodyCombat group fitness instructor whom eats a plant-based diet.

 

References

Anderson, C. (2006). The long tail: Why the future of business is selling less of more. New York, NY: Hyperion.

Bleisch, P. (2017, September 14). Future of Institutional Repositories: Service, Content, Research Support. [Presentation]. Robert E. Kennedy Library, Cal Poly San Luis Obispo, CA

Casey, M. E., & Savastinuk, L. C. (2007). Library 2.0: A guide to participatory library service. Information Today, Inc..

Cantrell, M. (2017, September 1). Libraries and the art of everything maintenance: Hosting repair events reduces waste, brings in new patrons. American Libraries48, 12-14. Retrieved from https://americanlibrariesmagazine.org/2017/09/01/libraries-everything-maintenance-repair-cafe/

Walker, D. (2017, June 13). OneSearch: The new CSU library discovery system. [Blog post]. Retrieved from http://libraries.calstate.edu/onesearch-the-new-csu-library-discovery-system/

Weinberger, D. (2001). The hyperlinked organization. The cluetrain manifesto. Retrieved from http://www.cluetrain.com/book/hyperorg.html

Categories: Library News

After an award-winning year, bibliotheca showcases comprehensive integrated solutions for engaged libraries at ALA Midwinter

Library Technology Reports - Mon, 2018-02-05 15:40
(February 5, 2018). bibliotheca will be on hand at this year's ALA Midwinter Meeting in Denver, February 9-13, 2018, to showcase a host of comprehensive solutions designed to help libraries connect, engage and evolve.
Categories: Library News

University of Colorado Boulder, USA, selects Arkivum PERPETUA as its long-term digital preservation and data archiving solution

Library Technology Reports - Mon, 2018-02-05 12:40
(February 5, 2018). Arkivum, a leading provider of compliance driven long-term data safeguarding and digital preservation solutions, has announced that the University of Colorado Boulder (CU Boulder) Libraries, has chosen Arkivum PERPETUA as their data archiving, digital preservation and safeguarding solution.
Categories: Library News

Executive changes at ProQuest

Library Technology Reports - Mon, 2018-02-05 12:40
(February 5, 2018). ProQuest has named Rich Belanger as senior vice president and general manager of its Books business unit. Roger Valade has been promoted to Chief Technology Officer. Kevin Sayar, co-founder of ebrary and leader of the ProQuest Books team since 2011, is taking on an advisory role where his expertise will continue to help ProQuest's Books business grow and thrive.
Categories: Library News

Northamptonshire Libraries to pilot Axiell Quria

Library Technology Reports - Mon, 2018-02-05 09:39
(February 5, 2018). Axiell, the leading vendor to cultural institutions in Europe, announced the launch of a pilot project for its new Library Services Platform, Quria. Northamptonshire Libraries delivered by First for Wellbeing CIC will be the first public library service in the UK to use the new cloud-based, digital-first Platform.
Categories: Library News

Latest LIBERO update has a host of new functionality for Library staff and users

Library Technology Reports - Sat, 2018-02-03 09:39
(February 3, 2018). LIBERO recently announced the release of Version 6.3.16 with huge functionality improvements across the library software platform.
Categories: Library News

Sisters like us /

New At the Library - Sat, 2018-02-03 06:38

    ISBN: 9780778330905
    Author: Mallery, Susan


Categories: Library News

Dissertations from Philippines University Available Globally

Library Technology Reports - Fri, 2018-02-02 18:38
(February 2, 2018). For the first time, dissertations from the Philippines are available to researchers around the world through the ProQuest Dissertations & Theses Global database, the largest database of graduate research collected from the world's greatest universities.
Categories: Library News

Voilà: Library and Archives Canada launches new National Union Catalogue, adds unique records to WorldCat

Library Technology Reports - Fri, 2018-02-02 18:38
(February 2, 2018). Library and Archives Canada has launched Voilà, Canada's new National Union Catalogue that will make the country's documentary heritage more widely accessible and available to library users in Canada and around the world through WorldCat.
Categories: Library News

New and Upcoming 2018 LITA Guides

LITA Blog - Fri, 2018-02-02 13:58

Here are 5 recent and upcoming exciting titles on library technology. The LITA Guide Series books from Rowman and Littlefield publishers, contain practical, up to date, how-to information, and are usually under 100 pages. Proposals for new titles can be submitted to the Acquisitions editor using this link.

LITA members receive a 20% discount on all the titles. To get that discount, use promotion code RLLITA20 when ordering from the Rowman and Littlefield LITA Guide Series web site.

Here are the current new LITA Guide Series titles:

    

The LITA Guide to No- or Low-Cost Technology Tools for Libraries
Breanne A. Kirsch (February 2018)

Big Data Shocks: An Introduction to Big Data for Librarians and Information Professionals
Andrew Weiss (March 2018)

The Savvy Academic Librarian’s Guide to Technological Innovation: Moving Beyond the Wow Factor
Cinthya Ippoliti (June 2018)

The LITA Guide to Augmented Reality in Libraries
Edited by Christine Elliott, Marie Rose, and Jolanda-Pieta von Arnhem (June 2018)

Digital Curation Projects Made Easy: A Step-by-Step Guide for Libraries, Archives, and Museums
Carmen Cowick (July 2018)

LITA publications help to fulfill its mission to educate, serve and reach out to its members, other ALA members and divisions, and the entire library and information community through its publications, programs and other activities designed to promote, develop, and aid in the implementation of library and information technology.

Categories: Library News

ByWater Solutions at Louisiana Library Association 2018

Library Technology Reports - Thu, 2018-02-01 18:37
(February 1, 2018). ByWater Solutions will be at the Louisiana Library Association (LLA) Annual Conference from March 7-9, 2018. The Conference will be held in Alexandria, Louisiana at the Holiday Inn Downtown Alexandria Convention Center. We would love to see you, catch up and share some time together. Please email Adam Brooks at adam@bywatersolutions.com to set up a time to meet.
Categories: Library News

PLOS and PubGrade announce digital advertising partnership

Library Technology Reports - Thu, 2018-02-01 18:37
(February 1, 2018). The Public Library of Science and PubGrade GmbH have entered into an agreement to provide PLOS with PubGrade's integrated advertising platform: PubGrade for Publishers.
Categories: Library News

NZ's newest Koha public library: Whanganui District Libraries

Library Technology Reports - Thu, 2018-02-01 18:37
(February 1, 2018). Whanganui Library was the first public library of New Zealand to quietly leave the Kōtui consortium in 2017. In March they put out an RFP for a new Library Management System, to which we responded proposing Koha. We worked together seamlessly for two months solid, and with the timely delivery of data overnight from Sirsi Dynix in the USA, Koha went live without a hitch in June.
Categories: Library News

FOLIO Library Services Platform to benefit from Services Agreement between EBSCO Information Services and ByWater Solutions

Library Technology Reports - Thu, 2018-02-01 15:37
(February 1, 2018). EBSCO Information Services and ByWater Solutions have expanded their relationship to ensure libraries adopting the FOLIO Library Services Platform will be able to rely on hosting and services support.
Categories: Library News

Pages

Subscribe to Valley Library Consortium aggregator - Library News