David Lee King

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social media | emerging trends | libraries
Updated: 2 hours 32 min ago

Is Your Library Mobile-Friendly?

Tue, 2016-04-26 09:30

Here’s my newest article over at Emerald Group Publishing.

This month, I focused on an easy way to make sure your website works for your mobile customers.

Actually using your website, as a customer, via your smartphone.

Pretty simple idea, yet one that we often overlook. Use your website like your mobile customers would. Not for a minute or two – actually do it for a good chunk of time, like a week.

See if it works. See if the experience is where you want it to be. See if you can do everything that you can do using the desktop version of your website.

And if you discover that the mobile version of your website isn’t where you want it to be? Well … there’s your next web project!

Go read my article, and let me know what you think!

Pic by me, over at Instagram.

 

Categories: Library News

More Reading on Snapchat

Thu, 2016-04-21 09:30

I’ve been posting about using Snapchat in Libraries. Here’s a list of my posts:

And here are some really useful articles on how to use Snapchat for your organization!

So – are you using Snapchat at your library? If so, let me know! And friend me on Snapchat, too!

Categories: Library News

Snapchat Content Ideas for Libraries

Tue, 2016-04-19 09:30

In my last post, I explained how to use Snapchat (pretty easy, huh?). Now let’s talk about what a library can post on Snapchat.

What types of content should you post on Snapchat? Here are some starter ideas (please add to my list!):

  • Focus on your “power users.” Think about what your frequent customers might be interested in, and share content that caters to them. Think “insider” info here, like special events that are coming soon.
  • Capture quick moments. What’s happening “right now” in the library? Share that in your “story.”
  • Offer “rewards and coupons.” This is what the articles on brands in Snapchat say, anyway. For a library, this might be a fine free day, a cup of coffee in your cafe, or a coupon in your Friends of the Library store. Be creative here!
  • Show off new materials, or new services. We get new stuff all the time. Share it!
  • What else?

Ok. The above list should sound pretty familiar to anyone who posts to a library social media channel. Why? Because it’s pretty much the same type of content you might share on a library’s Facebook or Twitter account. The main difference is that Snapchat is a lot more visual.

Again – Snapchat is not hard to figure out. Do it.

Library Snapchat accounts (I know of a couple):

  • Anne Arundel County Public Library
  • Long Beach Public Library
  • and I’m sure there are others! Add them in the comments.

What am I missing here? Please share…

Categories: Library News

How to Use Snapchat

Thu, 2016-04-14 09:30

My last post introduced you to Snapchat. Now let’s figure out how to use it!

You’re in luck – Snapchat is really easy to use. The biggest thing to realize with Snapchat is this – Snapchat is a way to visually “chat” (hence “Snap” chat).

Snaps (that’s what posts in Snapchat are called) consist of photos and short videos. Users take a photo or video, and then can add words, drawings, and other fun overlays (i.e., weird eyes, barfing rainbows, etc).

Once you get over the “all visual” hurdle, you’ll find that Snapchat is pretty much like any other social media tool.

Snapchat has 4 main screens:

  1. Home screen. That’s where your camera lives.
  2. Snapchat feed (swipe left or hit the lower left square icon to get here). Here’s where Snaps (messages to you) live. These disappear within 10 seconds.
  3. Stories (swipe right or hit the lower right square icon to get here). Stories are compilations of your Snaps, and they can be viewed by all your friends for 24 hours.
  4. Profile screen (swipe up or hit the ghost icon to get here). This is where your Snapcode lives (that ghost-shaped QR code). You can see mine in this post – scan it to follow me!

For a library, the basics of using Snapchat are pretty simple:

  1. Share your Snapcode with customers so people friend you (also friend people back)
  2. make a funny or interesting Snap
  3. Post it to your Stories
  4. Repeat. Simple stuff!

Let me know – what am I missing?

Categories: Library News

Snapchat in Libraries

Tue, 2016-04-12 09:30

Ah – Snapchat. Yet another newish social media channel (launched in 2011). One that started out very niche, and did something slightly different with posts – they disappeared after a set amount of time.

Teens loved it; parents, not so much.

A lot has changed in five years. Snapchat is quickly becoming a go-to place for brands. Which means it can also work for us libraries!

Here are some recent facts about Snapchat:

  • Snapchat is more popular than Twitter at the moment
  • Snapchat has recently been the most popular app in Apple’s App Store (#2 right now)
  • Snapchat have over 100 million users
  • Millennials make up 71% of active users (18-34 demographic)
  • Roughly 70% of users are women
  • 1 billion Snapchat Stories are viewed every day

And here’s the biggest fact (well, ok – not really a fact, but …) – if you’re over 40, Snapchat seems to weird us out. Adults tend to find Snapchat confusing. Why? I think it’s because the app doesn’t have the normal labeling we have come to expect.

When you open up the app, you don’t get a box to type in – you get the camera. There aren’t menus – you either swipe left, right, or up (or you can click on the unlabeled icons).

So yeah – it’s not made for us. It’s made for people who instinctively know to just play around with it until they figure it out.

Wait a sec … why can’t that be us, too?

I think it can. Stay tuned for my next post on some “how to use it” basics!

Categories: Library News

Handy Instagram Linking Tip

Thu, 2016-04-07 09:30

I just discovered this handy tip for direct linking to Instagram images. Here are two examples of one of my Instagram images. The first one is using Instagram’s Embedding tool:

Stormy day

A photo posted by David King (@davidleeking) on Mar 13, 2016 at 2:50pm PDT

Using this, you get the whole thing – the image, the description, the white border around the image, etc. And it’s way too big.

But – if I just want to use the image in a blog post – without all the other stuff – just add /media/ to the url of the image (discovered at stackoverflow). Here’s what you get when you do that:

Just the image – nothing else. You can even choose from three images sizes (thumbnail, medium, and large) like this – /media/?size=t (“t” for thumbnail).

Cool!

Categories: Library News

Create Meaningful Content

Tue, 2016-04-05 09:30

By now, I’ll guess your organization has a website, a blog or two, an e-newsletter, and multiple social media channels.

You are posting article-length news updates, creating static content that doesn’t change a lot, and maybe even making videos or podcasts.

So let me ask you this – is that content meaningful? Is it content that resonates with your customers? Does it answer the “why should I attend/read/borrow/etc questions? Does it point to a next step or a call to action?

Said another way, does your content answer the “why should I care” question?

If your content isn’t meaningful – if it’s not resonating with your customers – it’s time to re-group. Take a content break, get someone to examine what you’ve been doing, and have them help you see what needs to change.

Because here’s the thing. What you do IS meaningful. Libraries change lives. Make your content reflects that truth.

Categories: Library News

Time for a Social Media Checkup

Thu, 2016-03-31 09:30

My newest article is up over at Emerald Group Publishing. This month’s article is all about doing some much-needed social media Spring cleaning.

Set aside some time this Spring to do a quick check-up on your social media channels, and see if anything needs tweaking!

Here are some things to examine:

  • Profiles – Are your social media profiles up-to-date?
  • Posting frequency – Look at how many times a day/week you post…
  • Types of content – it’s not just about typing words anymore.
  • Who is posting? – Is it just you, or do you have a team?
  • Use your Analytics!

There’s a lot more content behind those points – go read the article NOW. Then come back here and tell me what I missed!

image by GotCredit

 

Categories: Library News

Do More with YouTube and Video

Tue, 2016-03-29 09:30

I was recently reading 5 facts about online video, for YouTube’s 10th birthday at the Pew Research Center, and found this:

YouTube is the second-largest social networking site, behind Facebook. A 2014 Pew Research Center study of online adults found that three-quarters (77%) of internet users are on Facebook, while 63% use YouTube. Although YouTube has a smaller reach than Facebook, it is more widely used than LinkedIn (25%), Google Plus (24%) and Twitter (21%).

The article also says that 72% of online adults use sites like YouTube and Vimeo. They are watching videos.

Ok then. Why are we not using YouTube more? It is more widely used that LinkedIn and Twitter combined!

So … some things you can do to start (we’re working through the same things):

  • Beef up your library’s YouTube account (or get one if you haven’t yet)
  • Do some brainstorming on content ideas – think through a mix of tutorials, training, fun, and organizational news reporting types of videos
  • Figure out who can do the work. Make a team if possible
  • Create a schedule. It doesn’t have to be every day, or even every week – but consistency is key

And the hardest one – just start already. Make sure the video is short and the audio can be heard (most important thing in a YouTube video), and post that video. Then post it to social media (think about uploading separately to Facebook) and your website.

Then rinse and repeat, and see what happens.

Categories: Library News

Preparing for Emerging Trends

Thu, 2016-03-24 09:30

I think about emerging trends a lot, and realized that sometimes that’s not good enough. I think about them, research them, share those ideas and projects out with other staff. Sometimes those ideas stick, and sometimes they don’t.

What’s missing? Having a plan for those emerging trends, BEFORE YOU KNOW ABOUT THEM.

How does that work? Watch my video to hear my ideas on that. I focus on these points:

  1. Being a Nimble Organization
  2. Have a Flexible Staff
  3. Budget for it!
  4. Assign Staff
  5. Use Listening Tools
  6. Attend Conferences out of your “Comfort Zone”
  7. Just Do It!

Those are my thoughts. What would you add?

Categories: Library News

3 Takeaways from Computers in Libraries 2016

Tue, 2016-03-22 09:30

I have finally caught up, rested up, and thought a bit about the fun that was Computers in Libraries 2016. I learned stuff!

Here are my 3 major takeaways from the conference (there were many more takeaways, but these are worth sharing with you guys):

Takeaway #1: The technology landscape has changed. I really noticed this in two areas. Marshall Breeding really drove this home in his Library Technology Industry Update presentation. His presentation highlighted the fact that the library industry is no longer dominated by stand-alone ILS companies. Most of those companies have been bought up by larger corporations, and database companies are becoming major players (ProQuest and EBSCOHost were mentioned).

Takeaway #2: Makerspaces and other geeky gadgets are going mainstream. Well, at least mainstream for a library. Makerspaces were discussed pretty much every day at the conference. In fact, there was a whole conference track dedicated to makerspaces and making! If people weren’t talking about makerspaces specifically, they were talking about more community-focused forms of active, hands-on learning. Very different from books on a shelf.

Takeaway #3: Conferences aren’t just about the sessions. Which I know, but it’s worth repeating. I learned a TON by talking and networking with people – other librarians, some good friends (of course), and some up-and-coming vendors for my library.

If you’re looking for a fun, content-filled library tech and emerging trends-focused conference, think about attending next year’s Computers in Libraries conference (or this fall’s Internet Librarian conference). Yes, they publish my books, and yes, they really are great conferences.

Did you attend? If so – what were YOUR takeaways? Please share!

Image by the awesome Michael Edson

Categories: Library News

My Presentations at Computers in Libraries 2016

Fri, 2016-03-18 09:30

This year’s Computers in Libraries conference was a really good one for me! I had a great time learning, connecting with vendors, and presenting.

Here are my slides from the presentations:

UX Best Practices & Strategies from David King

Technology Trends for Libraries – 2016 from David King

and

Contracts, RFPs, & Working with Suppliers from David King Enjoy!
Categories: Library News

Social Media Best Practices – A workshop

Tue, 2016-03-01 09:30

and

Last week, I visited Minneapolis, MN and presented a workshop on social media best practices. Here are my slides.

Also, for the attendees. I remember the Instagram analytics site now! It’s called StatShot, and I posted about it here. Check it out!

Categories: Library News

Social Media Guidelines for Staff

Tue, 2016-02-23 09:30

My library recently created a set of social media guidelines for staff. There are two parts to these guidelines:

  • Guidelines for social media teams: we take a team-based approach to our social media channels. For example, there’s a social media team for our Facebook Page, and they have some general posting goals that they follow. So the first set of guidelines apply to our social media teams.
  • Guidelines for all staff (when not at work): The second set of guidelines pretty much mirror what’s in our library’s Employee Handbook, but spell out what that looks like in an online setting.

So – here they are:

Guidelines for Social Media Teams

  • Follow team guidelines. Social media teams should follow the guidelines for each social media team.
  • Be helpful. Share content related to the social media team’s goals. Avoid arguments and debates – the digital services director and communications & marketing director will handle those.
  • Get photo permission. Use these guidelines when taking photos and videos of our customers:
    • For photos with 1-2 people, use a photo release form
    • For photos with groups of 3 or more, no photo release form needed
  • Let Marketing do their job. Don’t create social media content that falls under Communications & Marketing, including:
    • Advisories and notices of cancellations
    • Official library communications (press releases, library newsletters, etc.)
    • Events or links to events. The library doesn’t use Facebook Events:
      • They limit invitees. Facebook Page fans can’t be invited to a Page’s Facebook Event. You’re only allowed to invite Facebook friends from a personal profile – not from a Facebook Page.
      • They don’t work well with the Facebook Timeline. Facebook Events are only seen by people who were invited to an Event. A series of boosted posts works much better to promote an event on Facebook
      • We don’t have control over the content. No statistics, no edits if needed, etc.
  • Work for Hire. All content you create for the library is owned by the library and is considered work for hire content. The library has the right to re-share and re-use the content you create on work time for the library.
  • Creating new social media channels. The Digital Services Director does this in cooperation with Communications & Marketing, based on need, library goals and objectives.

Guidelines for all staff (when not at work):

  • Share what you do at the library. Feel free to use personal social media channels of all types to share library-related content. Share what you’re proud of!
  • Be yourself. If you share about the library, let people know you work at the library. Don’t represent yourself or the library in a false or misleading way.
  • Be nice. No spam or remarks that are off-topic or offensive.
  • Keep secrets. Don’t violate the confidentiality of the library or our customers. If in doubt, check with your supervisor first.
  • Don’t overstep official library channels. The CEO and the Marketing Director are our official spokespeople, and they speak for the library on official matters.
  • Remember the Employee Handbook. It also applies to online settings.

So that’s what we have created. Do you have any social media guidelines for staff? If so, please share!

Arrow image by Caleb Roenigk

Categories: Library News

Managing Multiple Instagram Accounts just Got Easy

Thu, 2016-02-11 09:30

Remember my post about Managing Multiple Instagram Accounts? Well, Instagram has just made this simple (at least, the logging in part).

Take a peek at the image in this post (a larger version is on Flickr). Instagram just added a multiple account login feature to their mobile apps.

Here’s how you set it up:

  • In your app, click the Accounts icon (on the right side of the menu bar at the bottom of the screen).
  • Then you have two choices:
    • Click the Settings icon (the “gear” icon). Scroll down to the bottom of the screen, and click Add Account. Then add your second account!
    • Or click your name up at the top of the screen. A menu drops down that includes Add Account as a choice. Then add that second account.

Once you’ve added a second account, you can toggle back and forth between accounts instead of having to completely log out, then log bak in each time you want to switch accounts.

It’s magic! Ok – not really. It’s a simple user experience improvement that many people have requested. Yay to Instagram for listening!

Interested in the Instagram accounts I play with? Find my Instagram account here, and my library’s Instagram account here. Enjoy!

Categories: Library News

I’m Running for LITA President!

Tue, 2016-02-09 09:30

Are you a member of LITA? If so, make sure to vote for me for LITA president! Voting begins March 25, and closes April 22. Here’s the full LITA election slate for 2016.

Why vote for me? Here’s a slightly longer version of my statement:

LITA is full of cool people, doing cool stuff. That’s why I originally became interested in LITA, and it’s why I’ve stayed.

And the tech thing, of course. LITA members have a deep understanding of technology. I always walk away from a LITA event feeling like I’ve learned something, or made a connection with someone who “gets it.”

I also feel like LITA has been in transition mode for a few years. Even more so now, with a new Executive Director.

That’s not a bad thing. In fact, it’s pretty awesome, and a great time to be involved in LITA. It’s a time to remake LITA into the division we want it to be.

That’s why I’m running for LITA president – I want to help set that fire and get it started.

Right now, LITA has some major needs. Two of the most pressing needs are a new strategic plan, and permission to remake itself. Guess what? That’s what I do.

If elected, my goals will be to make sure a new strategic plan is in place, and to help get LITA kickstarted in a new direction. I’ll also work really hard to clear the rocks out of your path so you can do the cool stuff you want to do.

And to see if we can help remake ALA while we are at it

Not interested in voting for me? That’s ok – I’m running against Andromeda Yelton, who is extremely smart and techie and awesome, and has also done a lot of good LITA stuff. LITA wins either way.

Just promise me one thing: if you’re a LITA member, make sure to VOTE!

Categories: Library News