David Lee King

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Updated: 38 min 18 sec ago

What did we do before the Web?

Fri, 2014-11-21 10:00

On Wednesday, I was at Rutgers University for the day, visiting with LIS students and giving an evening presentation on makerspaces. The presentation went great – here’s a link to my slides.

That afternoon, I had the privilege of visiting Joyce Valenza‘s LIS class. Her class is focused on social media, and the students discussed QR codes and AR (augmented reality).

Most of the students had smartphones, so they were able to test out some AR apps, like Layar and ChromVille, during the class. I even helped a bit, by answering questions and showing how the app connected to the book The Fantastic Flying Books of Mr. Morris Lessmore works.

But this is 2014, so Joyce also called the ChromVille developers (who live in Spain) using Google Hangouts, and the LIS students were able to have a really cool conversation with them (and with Shannon Miller, who also visited via the hangout).

The photo in this post shows the developers previewing their not-yet-released updated version of ChromVille to the students.

Just sorta mind-boggling to me. I graduated from Library School in 1995 (University of Tennessee). Technology things like LCD projectors existed, but were hard to deal with. Video conferencing was around, but didn’t work all that great. Most of my classes involving that type of technology were spent, quite honestly, watching the professors trying to make things work.

Today however, that stuff is so much easier. If you have adequate wifi, you can connect to practically anyone in the world. Wow.

Besides Google Hangouts, Joyce was using some online content curation tools, some Ed Tech stuff I’d never heard of, and Dropbox as part of her class. And probably a whole bunch of other handy online tools, too. All of which help make her class easy to deal with – collaboration and connecting with her and other students (and app developers in Spain) is a breeze.

The coolest thing? All of this technology helps make the face-to-face class time that much more enriching.

We’ve come a long way, huh?

 

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What’s in Your Bag?

Wed, 2014-11-12 09:30

What do you carry around every day? I just reassessed what’s in my bag … because I purchased a new one.

I’ve been an avid fan of Timbuk2 bags, and have owned three of them. The first two lasted a couple of years, and then the strap broke on the first one, and the second one developed a lovely little hole.

The third one’s been fine, but I recently changed from a 15″ laptop to a 13″ laptop … and the 13″ is MUCH smaller. So I decided to treat myself to a new laptop bag.

This time, I decided to try another bag. I’ve heard good things about Tom Bihn bags, so I bought the Tom Bihn Ristretto bag, made for 13″ laptops. Short story on this bag: I had been eying the olive bag, but when I finally went to purchase it, they didn’t have any more olive bags listed. So I emailed customer service and asked if there happened to be any more lying around the office (and really didn’t expect to hear back from them).

Guess what? Someone from the company promptly emailed back and said I was in luck – there was ONE more olive bag, and she’d hold it for me! So I’m pretty sure I have the LAST Olive Ristretto bag :-). Great customer service from Tom Bihn (and thanks Hannah)!

The smaller size of my new bag made me reassess what I was carrying around. I realized I was carrying around a lot of stuff I really didn’t need to be carrying. And it’s now cleaned out.

So what am I carrying now? Here’s a list (the photo in this post is my stuff, too):

  • 13” macbook pro, mouse and power cable
  • iPhone cable, iPhone battery charger, earbuds
  • extra mouse batteries and charger
  • business cards in black case
  • USB thumb drive
  • reading glasses
  • pens & pencils
  • Some presenter stuff: macbook VGA adapter & Kensington Wireless Presenter pointer
  • bandaid and Advil
  • Work stuff: keys & work door badge
  • Video stuff: Photojojo iPhone camera lenses, lapel microphone, Glif iPhone holder & handgrip
  • and a buckeye from my grandpa

So … what’s in your bag? Please share!

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Does your library Spotify?

Wed, 2014-11-05 10:30

I follow Ellen Forsyth, a really smart Australian librarian, on Flickr. Yesterday, I saw this image in her photo stream (see the pic in this post).

Feast magazine has created a Spotify account. Here’s what the magazine says about it:

We are excited to announce that Feast is now on Spotify! Join us at sbsfeastmagazine to listen to the new additions to our profile: a Greek-themed playlist to match our Global Roaming story on life in Lesvos, and Christmas songs from around the world to get you in the spirit while you whip up festive goodies. Old favourites abound in ‘Char Time’ for tunes while you grill, and ‘Celebrate: Diwali’ to channel your inner Bollywood star are still online as well.

What a cool idea! Can libraries do this? I bet so. Spotify (huge music streaming service, for those not familiar with Spotify) allows users to create and share playlists of music.

A library could easily set up some fun playlists. Some examples:

  • seasonal or holiday-based music
  • theme-based music for new books or movies
  • a playlist connected to a major event (i.e., summer reading)
  • literary-focused music playlist
  • or just have fun with staff favorites

What do you think? Has any library done this? Please share!

Pic by Ellen Forsyth

 

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My Presentations at Internet Librarian 2014

Mon, 2014-11-03 10:30

 

Last week, I gave four presentations at Internet Librarian 2014. As usual, it was a really useful conference, full of takeaways for me.

Here are the presentations I gave:

Web Trends to Watch in 2015: web design trends to watch for, think about, and maybe adapt (included in this post).

Emerging Technology Trends in Libraries for 2015: 10 emerging technology trends, and how they might affect libraries. This was a three hour pre-conference session.

Make your Website UX ROCK: All about basic website UX improvements.

Five Firsts of Website Strategy: This one was presented at the Library Leaders Digital Strategy Summit, which ran concurrently to Internet Librarian. Fun time! I prepared slides, and then the format changed at the last minute. So instead of slides, I gave short table talks about my topic. Much fun and some good discussion happened.

Enjoy!

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Making you Think (in a Bad Way)

Mon, 2014-10-27 09:00

On Friday, I was getting ready to fly to Monterey, CA for Internet Librarian 2014, and needed to pay for something on my flight with American Airlines. The screenshot above is the credit card payment page on American Airline’s website.

It’s weird. Instead of running your name, address, etc left to right, they run everything up to down. So my name? There are three vertical boxes for first, middle initial, and last.

That’s pretty much like no other credit card page ever.

And it forced me to think about the functionality of the page. For example, I really, really wanted to type my middle initial in the Country box, and my last name in the City box. Then, since I’m used to typing left to right, when I reached the Street address box, I couldn’t enter my city next. I had to search for the City box … because 9 times out of 10, most of us generally type address, city, state, zipcode. Except, apparently, for American Airlines.

So instead of thinking about my purchase (paying $15 extra to board in group 1), I was having to think about where to type my middle initial and my city.

My point? Don’t ever force your website visitors to have to think about your website and your poorly-done forms. Keep website visitors focused and thinking about the things they really want to do (i.e., check out a book! borrow a movie! read your cool blog post! etc).

If your website visitors have to think about how the functionality of your website works … you have failed.

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Nice Book Review of my book Face2Face!

Tue, 2014-10-21 10:00

The Teachers College Record just reviewed my book Face2Face: Using Facebook, Twitter, and Other Social Media Tools to Create Great Customer Connections. It’s unfortunately behind a paywall now, but it’s a nice book review!

Here are some snippets from the review:

At a time when social networking is often criticized for driving humans apart, King’s book is upbeat and suggests that we have more of an opportunity to connect in authentic ways with others than ever before, both on a personal and organizational level. While of course nothing can substitute for true “face-to-face” communication, King’s book provides many examples of how social media tools might actually allow for more humanity in virtual venues than we might realize.

Having just finished Dave Eggers’s The Circle (Eggers, 2014), which paints quite a dystopian picture of social networking, it was somewhat of a balm to read King’s cheery tips. – hee… ok

In a time when many school districts throughout the country still continue to exist at a level of alarmism that hasn’t been seen since Prohibition, King’s approach seems more of an appropriate required read, not only for business owners and organization leaders, but also for school board members and taxpayers.

Sweet! Go read the whole review ( if you already have an account there – silly paywalls).

And of course … go buy the book. Helpful link to Amazon included :-).

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Change, Adaptation, and Revolutions in Libraries – my MLA2014 talk

Wed, 2014-10-15 09:30

Last week, I gave the opening keynote presentation at the Missouri Library Association‘s annual conference. Fun stuff! My talk swirled around the topics of changes taking place in the library and the technology world; services and processes that we need to adapt in order to be a modern library; and how to start small and larger revolutions in your library and in your job. Here are my slides – enjoy! Related Posts
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Library Time – a song and video from my Library

Thu, 2014-10-09 16:20

The short version: My library wrote and recorded a song, and here’s the Youtube video for it! You can also:

 Longer version: Why did we do this?

Earlier this year, my library remodeled the kids area of the library and rebranded it the Kids Library. Part of our grand opening included some of our YA staff writing a song, and library staff performed the song at the grand opening (I played drums! Video here).

Our Marketing Director liked the song so much that she sent the “library band” to a local recording studio to have the song professionally recorded.

Then we decided to go all out with it. I did a number of things with the song:

  • registered the song with the Copyright office.
  • set up a CDBaby account for the library. CDBaby allows us to easily get a song into iTunes, Amazon, Google Play, etc for purchase.
  • yes – we’re in iTunes!
  • the library now has a Soundcloud account.
  • and we made a music video for the song. Because these days, EVERY new song needs a Youtube music video, right?

What’s our goal? We simply want to share the song on our website, with our community, and with other libraries and librarians. The nice thing about the song? It’s very library-focused. So if other libraries wanted to use the song as opening theme music for their kids events, it might work well.

Difficulties along the way. There was a bit of a learning curve for me, mainly with CDBaby:

  • CDBaby is pretty strict with band names. We couldn’t be “the Topeka & Shawnee County Public Library Band.” Apparently, you’re not supposed to mention brands or corporations in band names or album art. So the library band’s name is “The Literaries.”
  • CDBaby has two pricing options for songs – a basic one and a Pro version that includes ASCAP or BMI registration for broadcast royalties. Again, because this song was a work for hire by an organization, we couldn’t easily register the song. You can only sign up for ASCAP or BMI as an actual person/songwriter (not as an organization).

So – watch some of us (including yours truly) be a bit goofy and have some fun in the video. Listen to the song. If you think it might work for your library (or if you just like the song), please buy it!

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Guidelines for our Makerspace

Tue, 2014-10-07 10:30

The team of staff working on my library’s makerspace gave some good thought to policies, procedures, and more functional guidelines for use of the space and equipment.

For policies … well, we don’t have any. Other policies like our customer behavior policy and our computer use policy really cover everything we need. So we have a list of more functional “procedures” that can change as the space changes. Here’s what we have so far.

MakeIT Lab Procedures

Customers:

  • Normal customer behavioral guidelines apply
  • “Respect the space, respect the staff, respect the equipment, respect each other”
    • Hang this up in the room
    •  Refer to the customer conduct policy
  • Age limits:
    • Kids with supervision (under age 12)
    • Ages 12 and up without supervision

3D printer:

  • What can you print?
    • Whatever you can print in 3 hours
    • Stay with your print job
    • If the print has to finish after hours (i.e., customer started printing at 8pm, but print won’t finish until 11pm), staff will put finished print behind desk, and customer can pay the next day
  • How to print:
    • $5 per print
    • Pay using the checkout Kiosk, then get a receipt
    • Take receipt to Media Desk
    • Media Desk staff will set up the print job for customer

Room Procedures:

  • No prerequisites for room use
    • We will have tipsheets and some “getting started” videos, plus staff will know how to turn on the Mac, open up software, plug things in, etc.
    • If more help is needed, customer should schedule an appointment with a librarian
  • How many people in the room at the same time?
    • Up to 6 people in the room at a time
  • Checking out the room & time limits
    • 3 hours a day
    • Two door keys, with barcodes. We’ll technically check out the keys.
    • Customer will check out a key using Polaris (MakeIT Lab Key #1 and #2)
    • No reserves – first-come-first-serve basis
    • Staff will need to monitor the room to make sure customers aren’t going over 3 hours
    • Close when the library closes at 9pm

Reserving Media bags:

  • Use Polaris, like the other bags
  • 7-day check out
  • Customers can place it on hold
  • Pick up at the Reference desk

That’s what we have right now. Are some of your policies, procedures, or guidelines different than ours? Please share!

Guideline image from Make Magazine

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Equipment for my Library’s Makerspace

Tue, 2014-09-30 09:30

My library is putting the final touches on our fledgling makerspace/digital media lab. It opens December 8, assuming all the details fall into place! I thought it might be interesting to do a few posts on our plans – to share equipment ideas, policies and guidelines, and planning – in hopes that someone else will find it useful.

We are calling it the MakeIT Lab. Our goal is to allow customers to use computers and digital technology to make stuff, including:

  • edit and manipulate photos
  • create digital art
  • create and edit videos
  • record music, podcasts, and oral histories
  • transfer videos from old formats to newer ones
  • scan photos and documents
  • and make cool stuff with our 3D printer.

We’ll let customers do this inside the building in the lab, and outside the building by checking out a Media Bag. We’re placing the 3D printer in a very public area with signage about the MakeIT Lab in hopes that it promotes the rest of the makerspace just by … being cool (fingers crossed on that).

This is very much a pilot project for us. We have a starting list of equipment, procedures, trained staff (still working on that one), and a small room. If it goes well, we might need to expand services – more on that next year!

Here’s our starting list of equipment:

For the room:

  • Two Apple iMac computers
  • Alesis Elevate 3 studio monitors for the computers
  • flatbed scanner
  • Wacom digital drawing tablet
  • MakerBot 3D printer and filament
  • Canon Vixia camcorder
  • Elgato A/D converter
  • tripods and video lighting
  • M-Audio Oxygen 25 USB Keyboard controller
  • Focusrite Scarlett 2i2 USB Audio interface
  • Microphones (Audio Technica AT 2020 and Shure SM57 mics)
  • Microphone stands and cables

For the Media Bags. These are bags of stuff that you can check out. We do lots of “bag” things, including Travel Bags, Health Bags, and Book Group in a Bag. Each of the Media Bags will have some basic equipment and a Dummies Guide book in the bag. Bags include:

  • Video bag: Canon Vixia camcorder
  • Photography bag: Canon PowerShot digital camera
  • Field Recording bag (for podcasting, oral histories, etc): Zoom H1 digital recorder
  • Songwriters Bag: Tascam DR-40 Portable digital recorder, Audio Technica AT 2020 microphones (2 of them), mic stand and cables.

Software:

  • iLife suite (GarageBand, iMovie)
  • Google Sketchup
  • Adobe Creative Suite
  • And probably some other software that I’m forgetting at the moment.

Should be a fun project!

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Make your Website UX Rock – my presentation from the SEFLIN Webinar

Thu, 2014-09-25 10:12

I recently gave a webinar session on website UX for libraries as part of the cool SEFLIN Virtual Conference that went on last week. Here are my slides from my session – enjoy!

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Video for Banned Books Week

Mon, 2014-09-22 10:00

It’s Banned Books Week this week. Check out this cool video my library’s Teen Advisory Board made (with some help from Rebecca, one of our teen librarians)! I thought the teens did a great job with the video. How often do you hear kids talking about censorship and intellectual freedom?

Please watch – thanks!

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Video Gear – Don’t Overdo it!

Thu, 2014-09-18 09:30

I’m working on a music video for my library right now, so lighting, audio, and video equipment is pretty fresh in my head at the moment (more on that video later).

If you make video of any type for your library (and you should be!), here’s something to remember: don’t overdo it.

Remember your end-goal. The goal really isn’t a professionally-polished video (although that’s nice). The goal isn’t to have crystal-clear, audiophile-quality sound (although that’s nice). The goal isn’t to have pristine lighting (although, again … that’s nice).

Your real goal is to be seen and heard – to communicate. Make the video, the lighting, and the audio good enough so that it doesn’t distract viewers from your real goal.

With that goal in mind:

  • Do you need a great set of wireless mics, or do you just need to scoot the camera closer to the person?
  • Do you need a great three-point video lighting system, or do you just need a sunny window?
  • Do you need a fancy DSLR camera, or do you just need to … learn the equipment you have first?

Definitely focus on making the best video you can. But also don’t lose track of the real goal.

Cool DSLR setup by Andy Ramdin

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Register for this UX Virtual Conference

Tue, 2014-09-16 09:30

Make sure to register!

I’m participating in a really cool virtual conference this Friday focused on UX for libraries. Here’s the info:

What: User Experience: Seeing Your Library through the User’s Eyes

When: Friday, September 19, 2014

Description: User Experience, or UX, is an increasingly important way of evaluating and informing library practices. UX focuses on knowing about our patrons and understanding their perspectives, then using that to inform everything that libraries do, from our websites to the services we provide to the physical layout of our buildings. Join five nationally recognized experts on user experience in libraries for this one-day, live online conference!

Speakers include: Michael Stephens, Aaron Schmidt, Kathryn Whitenton, Elliot Felix, and David Lee King

Make sure to register!

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Register for my Facebook Webinar with ALA Techsource

Thu, 2014-09-11 09:30

If you liked my last post about Facebook Reach, or just want to learn more about how to use Facebook in a library setting, you might like my upcoming webinar!

Here are the details:

Title: Facebook in the Library: Enhancing Services & Engaging Users

When: Wednesday, September 17, 2014 at 2:30pm Eastern/1:30pm Central/12:30pm Mountain/11:30am Pacific (90 minutes long)

What: Around 154 million Americans—51 percent of the population—are now using Facebook, according to a recent study by Edison Research. How effectively are you using this direct, free means of communication to reach out to your library’s patrons and users? Digital branch and social networking innovator David Lee King will share what he’s learned from years of experience and experiments with the Topeka and Shawnee County’s Facebook page. He will answer your questions and share time-saving tips on getting the most out of using Facebook.

Topics include:

  • Fundamentals for setting up and managing your Facebook page
  • Planning content for your library Facebook page
  • How to engage the library’s Facebook fans
  • How to market your library through a Facebook page

Hope to see you there!

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The Drop in Facebook Reach – Is it a Big Deal?

Tue, 2014-09-09 11:20

What’s the deal with Facebook’s recent drop in Reach? I’ve been reading about it and I don’t think it’s that big of a deal. Read on to find out why!

What exactly IS Facebook Reach, and what happened to it? Facebook Reach is a number that reflects how many people saw your Facebook post. Facebook changed something in their algorithm, and Facebook Reach (more specifically, Organic Reach – reach not generated through Facebook Ads) seems to have dropped. Dramatically. Some Facebook Page owners have seen a 40% or more drop in Organic Reach.

Bummer!

Why is Facebook messing with Reach? Facebook is trying to keep their customers interested. To do that, they are constantly tweaking what can be seen on the Facebook News Feed. When you log into your Facebook account, you are dropped into your News Feed, and you see the Top Stories view (you can toggle to the Most Recent view, which provides all stories).

The Top Stories view automatically sorts through your News Feed, finds the stories that you would most likely be interested in, and presents those to you rather than showing you everything.

Here’s what Facebook says they’ve done (from Brian Boland, who leads the Ads Product Marketing team at Facebook):

Rather than showing people all possible content, News Feed is designed to show each person on Facebook the content that’s most relevant to them. Of the 1,500+ stories a person might see whenever they log onto Facebook, News Feed displays approximately 300. To choose which stories to show, News Feed ranks each possible story (from more to less important) by looking at thousands of factors relative to each person.

Over the past year, we’ve made some key changes to improve how News Feed chooses content:

  • We’ve gotten better at showing high-quality content
  • And we’ve cleaned up News Feed spam

As a result of these changes, News Feed is becoming more engaging, even as the amount of content being shared on Facebook continues to grow.

Because of these changes, some Facebook Pages have experienced a drop in Engagement and Reach, because Facebook is effectively hiding posts from those Facebook Pages.

What does this mean for a library’s Facebook Page?

Should you stop using Facebook? Um, no. According to Pew Internet, 57% of American Adults are on Facebook. And that percentage is still growing. That’s still a majority of your community – your customers – on a social platform that you can use. For Free.

Should you just pay for ads? Advertising is a good thing if you do it well. Advertising on Facebook is cheap, and can have a quick response (i.e., people actually click over to your site from a Facebook ad – go figure). So yes – experiment with Facebook ads to see if it works for you. Just remember that ads aren’t the only way to use Facebook. It’s just one strategy.

Should I worry about the drop in Facebook Reach? No. Instead, focus on creating better content and making it into your Facebook Fan’s “top 300” posts on their News Feed. Because that’s the real problem. The reason some posts don’t make it into the News Feed is simple – Facebook users don’t find that content engaging, and ignore it. Then, Facebook helps them continue to ignore it.

If you don’t improve your content to make it into the top 300 posts, your Fans will ignore you (with Facebook’s help), and your content won’t appear in their News Feed.

Here’s a simple Facebook formula to remember: useful content = more engagement = better Reach.

Read more about the drop in Facebook Reach:

Image by Johanna

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Keeping up with my blog – how do I do it?

Thu, 2014-08-28 09:30

Awhile back, Ned Potter, who writes the fabulous blog at ned-potter.com (you ARE reading his blog, right?) posted What does an online identity REALLY need? (Or, Growing Up Online). I left a comment, because I could relate.

Then Ned commented back and asked me a couple of questions. Here’s my answer!

But first, here’s Ned’s comment (swiped from his post):

David what a great comment!

The thing that strikes me with you is the consistency – I don’t know how many subscribers your blog has now but last time I heard a figure it was huge, thousands, and dwarfed mine… And the main reason (if you don’t mind my analyzing your blog!) to my mind is that you consistently post really helpful things that we can all act on (plus other reasons too, to do with your reputation and books etc). There were a lot of bloggers when I hit my blogging stride who would write 1 or 2 posts per week every week, myself included, but we’ve almost all gradually fallen away to fewer than that…

But you manage to keep it up, and it doesn’t feel like you’re casting around for things to blog about – all the posts have a reason for being. So how do you keep that up? I’m interested, also, in whether it ever feels like a burden – essentially keeping up with the standard you’ve set yourself?

First of all – aww, shucks. Thanks! I’m glad people like reading my blog!

And now, on to the questions:

Question #1: How many blog subscribers? (Ned didn’t really ask this, but did mention it in passing, so I thought I’d answer):

That’s a hard one to figure out these days, since Feedburner stats have gone a bit wonky. For Feedburner, I have anywhere between 1800-5800 RSS subscribers, depending on the day (so I’d guess the actual number is a bit higher than the larger number). And a pretty consistent 2000 or so email subscribers. Last month, Google Analytics says I had 5600 sessions/4600 Users at the site.

Plus, there are a lot of people who don’t subscribe, but might watch my blog via Twitter, Facebook, or Linkedin. Either way, that’s a lot of people! You guys – thanks for reading! Tell everyone you know to read

Question #2: So how do you keep that up?

A few years ago, I slowly transitioned how I thought about my blog. Before then, it was simply a place I posted to whenever I felt like it. But I eventually realized that instead of a personal blog, I was running:

  1. a publication with more subscribers than some rural newspapers and academic journals (ok, the really boring ones, but you get my point).
  2. my blog was the “hub” for my fledgling part-time consulting/speaking/writing business.

And if it’s a business … well then, I need to treat it like one. So I do three things to help me focus on my “business:”

  1. I schedule blog posts. My goal is to post every Tuesday and Thursday. Do I always hit that? Nope. But it’s a goal.
  2. I created a tagline – “social web, emerging trends, and libraries.” It’s on my blog, and helps me stay focused. If you read something I wrote or if you hear me speak, the content will most likely fall somewhere within that tagline.
  3. I try to write and speak about things in a very practical way. My goal after you read one of my blog posts or hear me speak is for you to be able to say “hey – I can use that next week at work!” When I achieve that, I think it’s pretty darn awesome.

I also get a lot of ideas from work. Part of my job is scanning the library/techie horizon, and bringing new cool things to the library. Guess what? That often serves double-duty on my blog (and vice versa). More often than not, when I write about something, it’s because I was thinking about it at work.

For example, my recent social media measurement series of blog posts originated from me trying to eek some meaning out of my library’s social media stats. At some point, I thought “hey! I should share this stuff!” And voila! A series of blog posts.

Question #3: I’m interested, also, in whether it ever feels like a burden – essentially keeping up with the standard you’ve set yourself?

Yep. Sometimes it does! Burnout happens. I get busy at my “real job,” I get busy at home (three teenagers – how the heck did that happen?). Instead of writing about library stuff, I want to write music (which I’m working on!). Or I just procrastinate – I’m a pro at that.

But honestly? I really like to write. I like sharing, and it helps me think. My goal of two posts a week? That was actually a way to limit myself, so I wasn’t posting 4-5 times a week. My reasoning was that too much davidleeking can be a bad thing

So there you go – three questions, three answers. How do you keep up something you enjoy doing when it gains some attention? Anyone else have some good tips to share?

Pic of Ned – from Ned’s Twitter account!

 

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Analytics for Social media – Summary

Tue, 2014-08-26 09:30

In this series of articles, I’ve been talking about what types of social media analytics my library tracks.

Here’s what I covered:

What’s missing? What do you track that we don’t? I’d love to know – please share in the comments!

Pic by Scott Akerman

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Analytics for Social Media – ROI

Thu, 2014-08-21 09:30

In this series of articles, I’ve been talking about what types of social media analytics my library tracks. We’ve already discussed Activity Metrics, Audience Metrics, Engagement Metrics, and Referral Metrics. Today we’ll cover ROI.

This is the best one (and the last, for now). People often ask for the ROI of social media. And true ROI for social media is often hard to show. Sometimes social media managers create a weird, complex “weekly engagement” metric that … well … doesn’t really do much. Why? Their metric tends to only show activity within that single social media tool.

Showing activity within a social media channel is ok. But is that getting more books checked out? Getting people to your programs? Getting people to your website? Nope.

I’ve been trying to get some useful ROI type stats out of all this social media I’ve been tracking. Here’s what I’ve discovered. If you have a better thing to count, please share!

I count two ROI trends:

1. Number of visits to the website per post created. For this number, I divide the total referrals for the month into the number of posts we create, to get the final number. For example, in May we had 865 total referrals and 204 total social media posts. So divide that (and round up), and you get 4. Which means for every social media post we created in May, we achieved four visits to the website.

Again, we’re talking trends here – it’s not an exact science. But still, this stat does show that when staff create social media posts, they drive traffic to our website. Bingo – ROI.

2. Number of interactions per post created. This is similar, but a bit more lightweight. Divide the monthly engagement metric total by the number of posts created for the month. For May, we ended up with 94 interactions per post created.

Lightweight, but tells a nice story. For every post we did in May, we got people to do something – click like, share, comment, favorite, retweet, or watch – 94 times.

Why’s this good? It means they’re interested enough in our content, and therefore the library, to remember it, to share it, to add their thoughts to it. To respond in some way to it. Not a bad thing at all – interest in the library is a good thing!

So – that’s what we’re doing at the moment. What are you tracking? Is it similar? Please share!

Pic from Simon Cunningham

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Analytics for Social Media – Referral Metrics

Tue, 2014-08-19 09:30

In this series of articles, I’ve been talking about what types of social media analytics my library tracks. We’ve already discussed Activity Metrics, Audience Metrics and Engagement Metrics. Today we’ll cover Referral Metrics.

Time for referral metrics. What’s that? A referral is simply getting someone from one thing to another (i.e., you’ve “referred them”). For example, from Facebook to your website. Thankfully, Google Analytics now counts referrals.

To get there, open up Google Analytics. Go to Acquisition, then click Social, then Network Referrals.

There, you’ll find a handy-dandy report of website visitors that started off in a social media page, and ended up on your website. I count the Sessions number for each of the four social media channels that I’m tracking, and then add those together. For May, we had 865 referrals to our website from social media.

This is a pretty useful number, because it shows interest. Someone was interested enough in something you mentioned on one of your social media channels to actually click through to your website. Nice!

Pic by Stuart Pilbrow

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Categories: Library News