David Lee King

Subscribe to David Lee King feed David Lee King
social media | emerging trends | libraries
Updated: 1 hour 56 min ago

Facebook VS Youtube Videos

Thu, 2016-08-04 09:30

Over the weekend, I made this video – it’s a short video of me teaching my daughter to parallel park (fyi – she did great!).

I decided to upload it to Facebook and to YouTube, and noticed a couple of differences:


  • the video took MUCH longer to upload. I think that under 2 minute video took 1-2 hours to upload. I went to bed, then finished it the next morning.
  • Facebook has a built-in audience (people who friended me). So it was pretty quickly watched, liked, and commented on (388 views so far). And it’s Facbook, so comments were from librarians, college friends, my parents, and some of my daughter’s friends.
  • Didn’t have to embed it anywhere else to get views.
  • Facebook version of the video is here


  • Uploaded much faster than Facebook – 10-30 minutes.
  • Youtube can have a built-in audience, but not so much on my Youtube channel. As of today, the video has been viewed 22 times. Unless you are Casey Neistat or some other popular Youtuber (or have a cool, focused niche channel), you really need to share your videos elsewhere to get them watched.
  • Youtube version of the video is here.

And a reminder – Facebook’s algorithm favors native video, rather than YouTube videos. So if you are making videos for your library or organization, upload the video to BOTH places. Use the YouTube video on your website or blog, and post it to places like Twitter or LinkedIn. Use the Facebook version for Facebook.

That way, you get the best of both worlds.

Categories: Library News

Helsinki’s New Library is Pretty Cool

Tue, 2016-08-02 09:30

Uusi keskustakirjasto from WDC Helsinki 2012 on Vimeo.

I love the direction Helsinki City Library has gone with their new building. From this article about it, check out some of these highlights:

  • designed for the urban dwellers of Helsinki by the residents themselves
  • That’s the reason why the new library will have, among other things, a movie theatre, music studio, restaurant, open workspaces and a “citizen balcony”
  • opinion leaders and celebrities encouraged people to come up with fresh and groundbreaking ideas that the new library could adopt
  • participatory budgeting – that’s a new one for me!
  • the library was envisioned as a place for experimenting, learning, 21st century civics and peer learning, along with the enrichment of ideas and thoughts, and acting as a service provider for immigrants and tourists.

Go read the whole article – it’s really good. So – are you starting plans for a new building? A new service area of the library? A new collection? Maybe see if you can get your customers involved.

Because as Tuula Haavisto (director of Helsinki City Library) says, “We noticed that visitors feel a stronger ownership of the library and visit it more when they have been included in the planning.”

Categories: Library News

Responding to Viral Trends

Thu, 2016-07-14 09:30

Last week, Pokémon Go went live at the app store. Within a few days, it had gone viral. And within a week, pretty much everyone with a smartphone is playing it!

I first heard about the game through some Vine videos I watch. Then Monday, I read some articles about it. When I left for the the day, I saw two groups of teens – one group inside the library, and one walking around outside the library – playing.

Then I started sending emails, some other staff did the same thing, and we figured out a couple of ways to respond to the phenomenon of Pokémon Go (my library has five Poké Stops!).

Pokémon Go is a fun, fast-spreading viral trend right now. Will it last? I’d guess Nintendo hopes so! It definitely won’t be the last viral trend to appear.

So – how should you respond to these viral trends? Here are six steps to responding to Viral Trends:

  1. Trend watch. Listen to the news, read trend-watching blogs, etc. They will help you keep up-to-date on what’s trending.
  2. Play with it. If it’s an app, download it and figure it out. I walked around the library, catching Pokémon, and discovering where all our Poké Stops were and what they did. If it’s a book, read it (think Harry Potter). You need to be familiar with it – familiar enough to tell the boss what’s going on.
  3. Alert staff. Figure out if you need to let other staff know what’s going on. For example, I sent an email to our managers (we share evening shift duty) explaining what the game was, and why they might see roving groups of teens with their smartphones out.
  4. Brainstorm responses. Get a group of staff together and quickly figure out some small next steps. You don’t want to spend a week (or two, or three) figuring out a nicely-crafted response. It’s viral, so you will miss the boat! At my library, we did some quick brainstorming.
  5. Actually do something. Out of our brainstorming came some social media posts sharing that the library has some Poké Stops, and we followed that with a blog post on our website. We also discovered Lures, which draw more people to Poké Stops.
  6. Figure out if there’s more to come. It’s possible that Pokémon Go will allow businesses to buy ads/sponsored locations. We’ll look into that when/if it happens.

I love what a church down the street did – check out the sign in the image below. Free water for Pokémon Go players! Those are my ideas on responding to viral trends. What are yours? Please share!

Categories: Library News

Testing the RØDE smartLav+ Lavalier Microphone

Tue, 2016-07-12 09:30

I recently purchased the RØDE smartLav+ lavalier microphone. It’s an awesome little lavalier microphone that plugs into your smartphone.

This video is my first test run using the microphone. I doctored the audio up just a bit – I used a little soft compression on the audio to even out my loud/soft/loud talking, and boosted the volume up by 6db.

But I didn’t have to cut out any hissy noises, which is pretty sweet. The only bad part of the audio is the rumble from my car – not bad at all (well, unless you are listening closely with headphones. Then it’s pretty rumbly).

I made the video with my iPhone. I need to learn how to point the video at my head!

Anyway – take a listen. As far as ease-of-use goes, this microphone is very easy to use!

Categories: Library News

Using Social Media for your Organization

Thu, 2016-07-07 09:30

Watch this short video – it’s Gary Vaynerchuk talking about how a restaurant might use Snapchat.

And it’s actually a good primer in how to use ANY new social media platform in a business setting (hint, hint – in libraries, too).

Some of Gary’s highlights in the video include:

  • Have to have good content and a way to distribute that content.
  • New social media tools, like Snapchat, can be easier to break into – because there’s not as many people there. Facebook is harder, because there’s a lot more noise to break through.
  • Getting noticed – create content that’s good and interesting and funny. Gary suggests using charismatic or funny staff – he said “make a chef popular and viral on Snapchat.”
  • Tell people you’re there – put your Snapchat info on the menu, on the front door, in everyone’s email signature, etc.

Translating all that to a library setting is pretty easy:

  • Start with good, consistent content.
  • Use the social media channels your customers/patrons/students use. That probably means Facebook. That might also mean Snapchat, or Twitter, or Instagram. Or the newest thing that appears out of nowhere next month. So you have to keep listening and learning about those new tools!
  • Get your better writers and photographers making content. If you have funny or charismatic staff, put them in front of the camera. And for libraries, simply be helpful. Tips and tricks are always useful to customers.
  • Tell people you’re there. Love the email signature idea. Use your public entrances, your e-newsletter, bookmarks, the website, etc to share your social media channels with customers. At the beginning of every class or event, remind people to friend your library on Facebook/Twitter/etc.

Content and distribution – things we can pretty easily accomplish!

Categories: Library News