David Lee King

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social media | emerging trends | libraries
Updated: 2 hours 5 min ago

Facebook VS Youtube Videos

Thu, 2016-08-04 09:30

Over the weekend, I made this video – it’s a short video of me teaching my daughter to parallel park (fyi – she did great!).

I decided to upload it to Facebook and to YouTube, and noticed a couple of differences:


  • the video took MUCH longer to upload. I think that under 2 minute video took 1-2 hours to upload. I went to bed, then finished it the next morning.
  • Facebook has a built-in audience (people who friended me). So it was pretty quickly watched, liked, and commented on (388 views so far). And it’s Facbook, so comments were from librarians, college friends, my parents, and some of my daughter’s friends.
  • Didn’t have to embed it anywhere else to get views.
  • Facebook version of the video is here


  • Uploaded much faster than Facebook – 10-30 minutes.
  • Youtube can have a built-in audience, but not so much on my Youtube channel. As of today, the video has been viewed 22 times. Unless you are Casey Neistat or some other popular Youtuber (or have a cool, focused niche channel), you really need to share your videos elsewhere to get them watched.
  • Youtube version of the video is here.

And a reminder – Facebook’s algorithm favors native video, rather than YouTube videos. So if you are making videos for your library or organization, upload the video to BOTH places. Use the YouTube video on your website or blog, and post it to places like Twitter or LinkedIn. Use the Facebook version for Facebook.

That way, you get the best of both worlds.

Categories: Library News

Helsinki’s New Library is Pretty Cool

Tue, 2016-08-02 09:30

Uusi keskustakirjasto from WDC Helsinki 2012 on Vimeo.

I love the direction Helsinki City Library has gone with their new building. From this article about it, check out some of these highlights:

  • designed for the urban dwellers of Helsinki by the residents themselves
  • That’s the reason why the new library will have, among other things, a movie theatre, music studio, restaurant, open workspaces and a “citizen balcony”
  • opinion leaders and celebrities encouraged people to come up with fresh and groundbreaking ideas that the new library could adopt
  • participatory budgeting – that’s a new one for me!
  • the library was envisioned as a place for experimenting, learning, 21st century civics and peer learning, along with the enrichment of ideas and thoughts, and acting as a service provider for immigrants and tourists.

Go read the whole article – it’s really good. So – are you starting plans for a new building? A new service area of the library? A new collection? Maybe see if you can get your customers involved.

Because as Tuula Haavisto (director of Helsinki City Library) says, “We noticed that visitors feel a stronger ownership of the library and visit it more when they have been included in the planning.”

Categories: Library News

Responding to Viral Trends

Thu, 2016-07-14 09:30

Last week, Pokémon Go went live at the app store. Within a few days, it had gone viral. And within a week, pretty much everyone with a smartphone is playing it!

I first heard about the game through some Vine videos I watch. Then Monday, I read some articles about it. When I left for the the day, I saw two groups of teens – one group inside the library, and one walking around outside the library – playing.

Then I started sending emails, some other staff did the same thing, and we figured out a couple of ways to respond to the phenomenon of Pokémon Go (my library has five Poké Stops!).

Pokémon Go is a fun, fast-spreading viral trend right now. Will it last? I’d guess Nintendo hopes so! It definitely won’t be the last viral trend to appear.

So – how should you respond to these viral trends? Here are six steps to responding to Viral Trends:

  1. Trend watch. Listen to the news, read trend-watching blogs, etc. They will help you keep up-to-date on what’s trending.
  2. Play with it. If it’s an app, download it and figure it out. I walked around the library, catching Pokémon, and discovering where all our Poké Stops were and what they did. If it’s a book, read it (think Harry Potter). You need to be familiar with it – familiar enough to tell the boss what’s going on.
  3. Alert staff. Figure out if you need to let other staff know what’s going on. For example, I sent an email to our managers (we share evening shift duty) explaining what the game was, and why they might see roving groups of teens with their smartphones out.
  4. Brainstorm responses. Get a group of staff together and quickly figure out some small next steps. You don’t want to spend a week (or two, or three) figuring out a nicely-crafted response. It’s viral, so you will miss the boat! At my library, we did some quick brainstorming.
  5. Actually do something. Out of our brainstorming came some social media posts sharing that the library has some Poké Stops, and we followed that with a blog post on our website. We also discovered Lures, which draw more people to Poké Stops.
  6. Figure out if there’s more to come. It’s possible that Pokémon Go will allow businesses to buy ads/sponsored locations. We’ll look into that when/if it happens.

I love what a church down the street did – check out the sign in the image below. Free water for Pokémon Go players! Those are my ideas on responding to viral trends. What are yours? Please share!

Categories: Library News

Testing the RØDE smartLav+ Lavalier Microphone

Tue, 2016-07-12 09:30

I recently purchased the RØDE smartLav+ lavalier microphone. It’s an awesome little lavalier microphone that plugs into your smartphone.

This video is my first test run using the microphone. I doctored the audio up just a bit – I used a little soft compression on the audio to even out my loud/soft/loud talking, and boosted the volume up by 6db.

But I didn’t have to cut out any hissy noises, which is pretty sweet. The only bad part of the audio is the rumble from my car – not bad at all (well, unless you are listening closely with headphones. Then it’s pretty rumbly).

I made the video with my iPhone. I need to learn how to point the video at my head!

Anyway – take a listen. As far as ease-of-use goes, this microphone is very easy to use!

Categories: Library News

Using Social Media for your Organization

Thu, 2016-07-07 09:30

Watch this short video – it’s Gary Vaynerchuk talking about how a restaurant might use Snapchat.

And it’s actually a good primer in how to use ANY new social media platform in a business setting (hint, hint – in libraries, too).

Some of Gary’s highlights in the video include:

  • Have to have good content and a way to distribute that content.
  • New social media tools, like Snapchat, can be easier to break into – because there’s not as many people there. Facebook is harder, because there’s a lot more noise to break through.
  • Getting noticed – create content that’s good and interesting and funny. Gary suggests using charismatic or funny staff – he said “make a chef popular and viral on Snapchat.”
  • Tell people you’re there – put your Snapchat info on the menu, on the front door, in everyone’s email signature, etc.

Translating all that to a library setting is pretty easy:

  • Start with good, consistent content.
  • Use the social media channels your customers/patrons/students use. That probably means Facebook. That might also mean Snapchat, or Twitter, or Instagram. Or the newest thing that appears out of nowhere next month. So you have to keep listening and learning about those new tools!
  • Get your better writers and photographers making content. If you have funny or charismatic staff, put them in front of the camera. And for libraries, simply be helpful. Tips and tricks are always useful to customers.
  • Tell people you’re there. Love the email signature idea. Use your public entrances, your e-newsletter, bookmarks, the website, etc to share your social media channels with customers. At the beginning of every class or event, remind people to friend your library on Facebook/Twitter/etc.

Content and distribution – things we can pretty easily accomplish!

Categories: Library News

Creating Immersive Experiences in Libraries

Tue, 2016-07-05 09:30

While at ALA Annual 2016, I attended a presentation titled Be Our Guest: Creating Immersive Experiences in Libraries. Dave Cobb at the Thinkwell Group spoke, and then Steven Bell and John Blyberg briefly spoke, providing sort of a “reaction” to the presentation.

Dave Cobb introduced the idea of experience design, and gave a lot of examples along the way, including some library examples – the Cerritos Library being the most well-known example of experience design in action. You can read more about experience design elements at the Cerritos Library here.

I didn’t take a ton of notes during this presentation, but I did capture these 3 ideas:

  • Experience design = storytelling medium. The idea here is to tell your story, or the story you want told, through the designing of the experiences that your customers have when they interact with your organization, both physically and digitally. Make sure the design matches the story!
  • Our audience has an audience. Cool thought. Our “audience” is our customers. Their audience is their social group. Friends and family, their “friends” on social media, etc. If we help our audience have a great experience, they will share the fun time they had with their audience.
  • Can’t make your own theme park, but you can make the theme park your own. You can do your own thing at a theme park/museum, and create your own experience there. Sorta like using a platform to build something else on. His examples included #disneybound – people dressing up like a Disney character, but doing it by using “normal” clothes. Here’s an example of that. Dave also talked about Museumhack – a group working to make museum tours a LOT more fun, among other things. Here’s an article about Museumhack from Nina Simon.

Anything here for libraries? Well, yes indeed!

  • Libraries need to do better at telling their stories. One reason my library just won Library of the Year is that we simply told the story of what we’ve been doing for the last few years (ok, what we’ve been doing is also pretty awesome, and has been a LOT of work, but still …). We need to learn to tell our stories – using words, video, architecture, website design, and yes – experience design.
  • Libraries need to think about their customers like an audience. We’re here to provide the best “show” (their library experience) for our “audience,” which means we play a role, and we have to nail it. Every. Single. Time. Easy to say, hard to do.
  • Library as Platform. I’d love it if more library customers made the library their own! How awesome would it be if our customers took what we have – the library as their platform – and ran with it, building their own things on top of it (like #disneybound or Museumhack)? Find out more about the library as platform in the Aspen Institute’s Rising to the Challenge: Re-invisioning Public Libraries.

How about the digital experience? Well… I wrote a book about that!

Image from here.

Categories: Library News

Connected Clothing is Pretty Cool

Tue, 2016-06-21 09:30

I’ve been reading about connected clothing. Know what that is? Think about that Fitbit on your wrist, but move the functionality to your shirt, and you’ll get the idea.

Connected clothing, or “smart clothing,” has sensors, RFID tags, etc embedded in them that monitor things, much like that Fitbit does.

I’ve read about clothing that does quite a range of things, including:

  • double-checking the manufacturing history of a piece of clothing
  • having an embedded payment/credit card system “up your sleeve”
  • baby monitors built into hats and socks
  • shirts, shorts, and shoes that do all types of health and fitness monitoring

The jacket pic in this post is a Levi’s jacket that interacts with your smartphone using Bluetooth. It lets you do things like get directions from Google Maps or change the song.

The thing I like about this the most? It’s just the beginning. It’s hard to imagine what your clothes will be doing in the next 10-20 years!

Want to read more about connected clothing? Here are some articles for you!

Pic from the Google and Levi’s article above.

Categories: Library News

When Voice Search Goes Mainstream … What’s the Library Look Like?

Thu, 2016-06-16 09:30

I recently read this article – The Voice UI has Gone Mainstream over at techopinions.com.

Interesting article! Right now, voice search is growing fast. Smartphones certainly do voice search (i.e., Siri, OK Google, etc). And it’s constantly improving. In fact, my daughter has a part time job listening to and evaluating OK Google voice searches (yes, you heard that right. Weird job, huh?).

I know I’ve certainly used voice search. Driving in my car, for example – sometimes I need to find something (like a phone number to a restaurant), and voice search is the best option. I’ll also admit, right now that voice search sometimes works great, and sometimes can leave me really frustrated.

Wifi-connected “voice first” search appliances are also starting to appear, like the Amazon Echo. Google Home is a competitor, and Apple has Apple HomeKit.

The article made me think … our libraries are all about searching. What happens when/if the primary search function of all our stuff switches to voice first search instead of typing? How will our interfaces/services/signage change because of that?

Even more important – what happens to patron confidentiality?

Just some things to ponder!

Amazon Echo pic by Rick Turoczy

Categories: Library News

Presentations from a Trustee Workshop

Tue, 2016-06-14 16:34

I spent the weekend in the Philadelphia area doing some presentations for a Board of Trustees retreat. Fun time – they were, as you could expect, VERY engaged. Here are my presentations!

Tech Trends for 2016 from David King


Shaping an Organization Responsive to Change from David King


Categories: Library News

Internet of Things vs. Mobile Devices

Thu, 2016-06-09 09:30

I just read an article about the Internet of Things overtaking mobile devices. Thanks to Michael Schofield for posting it (you ARE listening to the lib.ux podcast he does with Amanda Goodman, right?).

Anyway … here’s the article. The article states that “the Internet of Things (IoT) is set to overtake mobile phones as the largest category of connected device by 2018.”

I can believe that. Thinking about my own family’s devices, we’re close to that already! Here’s what we own that would relate to mobile devices and the Internet of Things at the moment (not counting our computers):

  • 3 mobile phones
  • 1 tablet
  • 1 Tile (a Bluetooth tracking device, for keys and other things that get easily misplaced)
  • 1 wifi-connected thermostat (not a Nest)
  • 1 Apple TV device

I’ll score that as 4 mobile devices to 3 Internet-connected non-mobile things. We could easily add more connected devices – something pretty mainstream, like health monitor bracelets, would easily do it.

Given the way connected devices and tools are quickly becoming more mainstream, I won’t be surprised when this happens in my house.

How about at the library? Does your library have some Internet of Things connected devices or tools? I’d love to hear what you’re using and why!

Want to know more about the Internet of Things? Here’s a book about it:

Image by Ian Kennedy

Categories: Library News