David Lee King

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social media | emerging trends | libraries
Updated: 2 hours 36 min ago

Mind your Posting Style

Thu, 2016-12-01 09:30

I recently read this article on Snapchat for business: Millennials [heart] Snapchat: 15 Tips on How to Use Snapchat for Business. The article has some helpful tips for Snapchat, and for social media posting in general.

One tip that struck me was this: “Post in Snapchat style.” The author says this:

Snapchat is a community that has developed its own style and language. Keep it short, fun, designed in the snapchat style (stickers, filters, text and drawings over images … you’ll start to see the trends) and interactive.

That makes a lot of sense, of course. You wouldn’t want to act like a grown-up on Snapchat – that’s just be weird!

But this made me think – is there a “posting style” to the other social media channels we use, like Instagram, Facebook, Twitter, Youtube, etc.? And do we need to adapt our content to those posting styles?

I think so. For example, videos on YouTube work best when you immediately jump into the content – no introductions needed.  Twitter is obviously short and sweet.

This could (eventually) also mean that you create a unique posting style for your content, and stick to it. For example, you might develop a certain “style” of photos on Instagram (that’s a best practice, by the way), and try to share photos and videos using that same style structure.

So go read the rest of the article – it has some great Snapchat for business tips.

Question – have YOU developed a style or some posting “must haves” when you post content to your library’s social media channels? If so – please share. What are they? I’d love to know more!

Also – I’m davidleeking on Snapchat (and pretty much everywhere else). Friend me!

Categories: Library News

The Pew Research Social Media Update 2016 is Out!

Tue, 2016-11-29 09:30

Pew Research Center’s Social Media Update 2016 is out. As usual, there are some interesting stats.

Some highlights include:

  • 68% of all US adults are Facebook users
  • 28% use Instagram
  • 26% use Pinterest
  • 25% use LinkedIn
  • 21% use Twitter

Other interesting tidbits:

  • Facebook use is growing, probably because of older adults joining up. This shot up – people age 65 and older went up from 48% to 62%. That’s quite a lot!
  • 76% of Americans who use Facebook visit it daily; 55% visit several times per day (guilty).
  • Yes, younger people still use Facebook.
  • Twitter use seems to have plateaued. But it’s still active.
  • Pinterest still attracts more women than men.
  • 72% of American adults are smartphone owners

Pew sorta-kinda included Snapchat in this survey, lumping it with messaging apps like Kik and WhatsApp. Pew says that 24% of smartphone owners use “messaging apps that automatically delete sent messages, such as Snapchat or Wickr.”

They also said that this type of app is really popular among younger adults. 56% of smartphone owners age 18-29 use auto-delta apps. So that’s a lot! Maybe next time include it in the social media section, perhaps?

Anyway – check out the full report here!

Image from Pew Research Center

Categories: Library News

Learning from the App Store

Tue, 2016-11-15 09:30

Ever wondered what people are doing on their smartphones and tablets? Want to know what’s the newest trend is in mobile social media platforms?

Look no further than your phone’s app store.

Here are some things you can learn by looking at the Apple App Store:

  • What’s popular – what people are interested in, what’s captured their interest.
  • Most popular social media tools.
  • What people are doing – for example, sharing photos, playing games, etc.
  • Emerging trends – see what’s experimental and what’s taking off.
  • Maybe you’ll even find an easier way to do stuff

For example, when I take a peek at the app store, I see this:

  • Social media is huge. Facebook, Facebook Messenger, Snapchat, Instagram, and Twitter are in the top 20 free apps.
  • The election just happened – CNN is #2 on the list of free apps. Fox news is #16 and CBS is #47.
  • Visual sharing is popular – hence Snapchat and Instagram.
  • Video – Youtube is #5 on the list, Instagram is #6.
  • There are apparently a LOT of guitar players in the world – Tabs & Chords is #15 on the list of Paid apps.
  • Top Grossing apps – games, video (i.e., Netflix), and music (Pandora and Spotify)

The most interesting thing about this sneaky little trend watching tool? The app lists will most likely be completely different in 6 months or so. Try it out as a trend watching tool, and see what you discover!

Categories: Library News

Community and Colleges – 2 Interviews

Thu, 2016-11-10 09:30

I recently participated in a couple of interviews. Here’s some info about both of them:

  1. Community Signal podcast – I talked with Patrick O’Keefe about libraries and their communities, both online and offline versions. It was a fun talk! We covered a wide range of material, including digital branches and what online community professionals can learn from libraries. Check out the podcast (and the article) here.
  2. McKee Library interview – I participated in an email interview with McKee Library, and they posted it this week. In the interview, they asked me 4 questions: What am I working now, How have libraries been part of my life, What is your favorite book and why, and my advice for today’s college students. Check out my answers here.

Interviews are always fun to do, and hopefully provide some good thoughts and discussion, too. Enjoy!

Categories: Library News

Libraries ARE Content Creators

Tue, 2016-11-01 09:30

OK – one more post from Internet Librarian. I attended a session … I don’t remember who talked or what the talk was about, really.

Because I got stuck on this. One of the presenter’s many points (really more of a side point) was this: libraries aren’t content creators.

I’d strongly disagree with that. How about you?

Let’s count the ways libraries and librarians ARE, in fact, content creators. At my library, we create gobs of content, including:

  • blog posts
  • The rest of the website. All those pages. With words. And images.
  • social media posts
  • press releases
  • posters advertising events
  • weekly e-newsletter
  • Annual community novels – we write the intros, the outline, and some of the chapters.
  • bi-monthly print newspaper, mailed to 47,000 households
  • catalog records!
  • tipsheets
  • videos
  • content for classes, events, and seminars
  • internal Intranet posts
  • emails. Those count, right?
  • RFPs, resolutions, executive briefs
  • etc.

I think we make a bit of content, don’t you?

The speaker was an academic librarian. I’m just guessing here, but … LibGuides (used by many academic libraries) are content. Presentations, bibliographic instruction, handouts … content. Special collections archives and digitization? Content. All the words describing all the services and stuff? Content.

Heck – the speaker’s presentation … was content!

Moral of the story: don’t ever let a librarian say we aren’t content creators. Because we totally are.

Photo by Rebecca

Categories: Library News

Interesting Tidbits from Internet Librarian 2016

Thu, 2016-10-27 09:30

I always have a great time at Internet Librarian – meeting up with friends, giving talks, and attending sessions to learn something new or different.

That certainly happened this year! I have a longish list of things to explore in a bit more detail (websites, books, and ideas).

Here’s what I found interesting as I attended some of the talks:

Day 1 Keynote – Indi Young (at www.indiyoung.com):

She gave a talk about Deep Understanding. Not sure I can explain that well, though it was interesting. But I loved some of her major points, like her take on active listening (which helps to get to deep understanding):

  • Act like a tour guide. You don’t ask about the thing the tour guide didn’t bring up. You ask questions about the stuff she does bring up.
  • Break through the surface to get to the depth (reasoning, reactions, guiding principles, etc).
  • Find out why. Toddlers are not embarrassed about what they don’t know.
  • We don’t bring our thoughts to the session. We dive into the depths of the other person’s thoughts.
  • Start with scope. What went through your mind as you <tried to accomplish your purpose>?
  • Ground it. Use and event that happened. I.e., what about the last time, the first time, a memorable time…
  • No list of questions needed. Just follow the last set of details.
  • Avoid judgements and contempt. Her pain is real, even if you don’t agree.
  • Rapport – DO support the participant emotionally.
  • No notes, no analysis, no problem-solving.
  • Attempt to banish assumptions.

I know – hard to do, right?

Gary Price – Super Searcher apps, Sites, & Tools.

Gary often gives a talk about new search tools and interesting apps. Here are some of the things he mentioned this time:

  • http://bit.ly/netlibrarianB – all the tools he talked about can be found on this web page.
  • Zoho – they host one-off web pages for free. Example – the page mentioned above with all the tools listed.
  • Webrecorder – create high-fidelity, interactive recordings of any web site you browse – sorta like a DVR recording of what you can browse. You can also take screenshots. Free tool.
  • Audiosear.ch – full text search and recommendation API for podcasts and radio. You can even set up alerts on words and phrases that appear in a podcast. Cool.
  • C-SPAN – their search tool.a lot of author interviews. Every word spoken is keyword-searchable. Uses CC for the search.
  • Notablist – searches email campaigns!
  • PhotoMath – solves math problems via the camera. And does it really well. It even “shows the work!” This would have been handy in algebra class…
  • and quite a few other tools and apps. Check his list out!

Brendan Howley – Day 2 keynote speaker.

He talked about story telling. It was an interesting talk, especially since I’ve been thinking about video again in a big way.

  • He mentioned this idea – ask the funniest local person to make a short video about the library. It’s bound to a a fun one!
  • He also emphasized this – keep making and publishing content! He said “Good content now is better than perfect content on Friday.”
  • He also had a valid point about mobile users on your website. You need to check your website analytics to see what your bounce rate is for mobile users. Your goal is a bounce rate of under 30%. Most libraries have a 70% bounce rate, which means that they are using the mobile app or website once and not coming back.

I got a lot more than this out of the conference – this is just what I captured. Hope to see YOU there next year!

Image by FoodLibrarian

Categories: Library News

Internet Librarian 2016 Tuesday Evening Session: 20 year retrospective

Tue, 2016-10-25 09:30

If you want to look back 20 years and see where the library industry has been in terms of technology change, this lighthearted presentation provides a great overview. Watch it (or skim through) – I think you’ll find something interesting in it!

Here’s the session description:

The Internet Librarian 2016 evening session – Internet Librarian @ 20: Looking Forward Retrospectively. Lighthearted and entertaining, but also educational and insightful, this evening is an overview of what was and what was envisioned 20 years ago contrasted with the realities of 2016.

It looks at the inaugural 1997 Internet Librarian program topics, speakers, and exhibitors and features comments from original participants; discusses topics and themes that have endured; remembers products and services that no longer exist; and much more! It touches on what customers were exploring and how that contrasts with today, how we are doing business differently today, and what this tells us today and for the future.

Join us for a wonderful evening and also crowd source your photos and memories from Internet Librarian events during the past 20 years.

Moderator: Richard P. Hulser, Chief Librarian and Curator, Research Library and Archives, Research & Collections, Natural History Museum of Los Angeles County
Tom Hogan, President & CEO, Information Today, Inc.
Jane Dysart, Principal, Dysart & Jones Associates
Roy Tennant, Senior Program Officer, Research, OCLC
Rebecca Jones, Director of Services, Brampton Library & Dysart & Jones Associates
Erik Boekesteijn, Global Library Motivator, Library Bureau of Innovation
Marshall Breeding, Independent Consultant, Library Technology Guides
Dr. Frank Cervone, Director of Information Technology, School of Public Health, University of Illinois at Chicago & Lecturer, San Jose State University

Enjoy!

Categories: Library News

My Slides from #InternetLibrarian 2016

Tue, 2016-10-18 13:50

I’m at Internet Librarian 2016 (20th year for this conference – wow!) this week, learning lots of cool stuff. I’m taking notes, and will probably do a couple of summary posts of highlights I’ve picked up.

Here are the two presentations I’ve done:

Marketing and Promoting the Library Website from David King

and

Emerging technology trends for libraries for 2017 from David King

As usual, you really need to hear my presentations to get the most out of them (lots of pictures). But it will give you a taste of what I talked about. Enjoy!

Categories: Library News

Check out the New Pew Report on Libraries

Tue, 2016-10-04 09:30

The newest Pew Research report on libraries is out. As usual, it’s filled with some great, useful statistics and insights about how Americans are using their public libraries.

Here are some highlights that stood out to me:

  • 80% of Americans think public libraries should definitely offer programs that teach digital skills.
  • 57% think we should have more comfortable spaces for reading, working and relaxing.
  • 50% think libraries should buy 3D printers and other digital tools.
  • Moving some print books and shelves out of public spaces to free up space for tech centers, reading rooms, meeting rooms, etc … 24% said definitely yes, and 40% said “maybe.” – So that’s 64% of people that think we should at least consider our options. To me, that means if we make an educated, informed decision … it will be ok!
  • “There is also a growing sense that libraries can help people decide what information they can trust: 37% of Americans feel that public libraries contribute “a lot” in this regard, a 13-point increase from a survey conducted at a similar point in 2015.” – Sounds like there’s still a lot of work to be done here!
  • There was a four-point drop … in the number who visited library websites in the previous 12 months – falling from 31% who said they’d done so in 2015 to 27% in 2016. – Not at my library (use of our website is up).
  • 7% of those 16 and older say they have connected to a library’s Wi-Fi system when the library building itself was closed.
  • 44% of those 16 and older say their public libraries loan out e-books, while 10% say this is not true of their communities’ libraries. Researchers at the University of Maryland report that 90% of libraries have e-book lending programs. – We haven’t yet figured out how to promote our non-print-book stuff.
  • Use of mobile apps to access library resources is not too common among Americans: 8% said they had used public library mobile apps in the past year, compared with 12% who said they had done this in 2015. – Interesting. I’m still convinced that a mobile-friendly website is the better way to go. And it’s backed up by some research.

Make sure to read the report, and think about how your library matches up. If you don’t like something you see here … how are you going to change it? Schedule that planning meeting and figure it out!

Categories: Library News

It’s #FollowALibrary Day on Twitter!

Fri, 2016-09-30 07:30

Promoting your library is never a bad thing – why not do it today? Today is #FollowALibrary day on Twitter.

How do you participate? Pretty simple – post something on Twitter, and include the #FollowALibrary hashtag. It’s a great time to celebrate your library and all they do for your community, using social media to share.

Want more info? Here’s a press release about #FollowALibrary Day:

**************

FOR IMMEDIATE RELEASE:

Libraries Unite Globally on Twitter for #FollowALibrary Day

September 30th, 2016

On September 30th, 2016, libraries around the world will take to Twitter using #FollowALibrary to promote and celebrate the amazing work other libraries are doing on social mediapromote and celebrate the amazing work other libraries are doing on social media. As part of their commitment to learning and recreation, libraries participate in social media to discuss, collaborate, and contribute.

Whether libraries’ content are informative or lighthearted, there is a unified message to raise awareness of libraries and their relevance in the digital age. Taking conversations into virtual spaces where people gather online is a natural extension of libraries’ ongoing mission to enrich, connect, and inform.

Join the conversation to celebrate libraries and all they do for our communities on September 30th using #FollowALibrary

For more information, follow the hashtag on September 30th.

# # #

Media Contact:

Dave McMurrin
Assistant Library Director
Barbara S. Ponce Public Library
City of Pinellas Park
727-369-0679
dmcmurrin@pinellas-park.com
www.pinellas-park.com/library

Categories: Library News

Video is Popular – some Stats

Thu, 2016-09-15 09:30

I’ve been thinking a lot about video for libraries lately. For a recent video team meeting (yes, my library now has a way cool video team!), I introduced the topic by sharing a couple of statistics about online video.

I thought I’d share some of those stats here, too – some with comments by me after the statistic. Because online video is HUGE:

  • 78% of people watch videos online every week
. DLK – that’s the majority of our customers/community. It’s a major way people choose to consume content.
  • 55% of people watch videos every day.
  • 85% of respondents who are already using video marketing found it fairly or extremely successful.
  • Including video on a landing page can increase conversion by 80%
. DLK – “Conversion” – for a business, that meant he person clicks “buy now.” For a library, that could mean they click the Hold button, or use a database, or attend a program.
  • In the US, YouTube reaches more 18-49 year-olds than ANY broadcast or cable TV network, and YouTube does that on mobile alone. DLK – And YouTube is FREE. Which is amazingly cool, folks. We can use the same tools to reach those audiences.
  • 85% of Facebook video is watched without sound. DLK – just amazing. And it means that your video needs to be interesting without any sound. No talking, no nothing. Just visual. That’s hard!
  • 62% of consumers are more likely to have a negative perception of a brand that published a poor quality video! DLK – ok. Go watch some library-produced videos. Yes, we need to make videos. But we also need them to be good. So no more awkward synchronized bookcart dancing videos, please!
  • Businesses using video grow company revenue 49% faster year over year than organizations without video. DLK – our “revenue” is community advocacy and perception. Grow it.
  • By 2018, 69 percent of total Internet traffic will be video.
  • According to a report published by Forrester, including video in an email leads to a whopping 200-300% increase in click-through rate.
 DLK – have an email newsletter? Then insert your videos, and see what happens.
  • Forrester researcher Dr. James McQuivey estimates that one minute of video is equal to 1.8 million words.
  • According to Online Publishers Association, 80% of users recall a video ad they viewed in the past 30 days.
  • 46% of users take some sort of action after viewing a video ad, according to Online publishers association.
  • 1/3 of all online activity is spent watching video.
  • Online video now accounts for 50% of all mobile traffic.
  • 65% of video viewers watch more than 3/4 of a video. DLK – make sure to front-load your main point, so it gets watched/heard.


Want to read the articles where I found these stats? Here you go:

  • 29 Big Video Marketing Statistics for Media Brands http://tubularinsights.com/video-marketing-statistics-media-brands/#ixzz4KBI1hNyX
  • http://www.pointsgroupllc.com/online-video-trends-2016/ – Online Video Trends 2015/2016 You Need to Read
  • http://www.insivia.com/50-must-know-stats-about-video-marketing-2016/ –
  • https://marketinginsidergroup.com/content-marketing/9818/
  • http://tubularinsights.com/video-marketing-statistics-media-brands/
  • Online Video Trends 2015/2016 You Need to Read – http://www.doz.com/media/trends-in-online-video-2016 – explainer videos.
Categories: Library News

If You’re not Playing, You’re not Learning

Thu, 2016-09-01 09:30

I recently bought a new camera (a Canon Powershot G7 X Mark II), and have been learning how to use it. So of course, I made a time-lapse video of myself doing yard work.

Yes, I’m that person.

How do you learn something new? Hopefully, you … actually DO the thing. Did you buy a new camera? Put down the manual and play. Buy a new software program? Put the Dummy’s Guide down, and play.

And by “playing,” I really mean learning. Just so we’re clear.

I know – it doesn’t work for everyone, and sometimes you have to read to figure something out (well – you can also watch a video to figure it out). But mostly, it’s often a good thing to just dive right in, mess up a time or two (or three, or four), and figure out the basics.

Then, when you’re ready, or when you need it – that’s the time to figure out the advanced stuff.

But most likely? You just need to play.

Categories: Library News

What is the Decentralized Web?

Tue, 2016-08-30 09:30

The Syracuse iSchool passed this article along to me, and I think it’s pretty cool and useful.

They wanted to define the decentralized web. Here’s what they said: “To better understand this abstract idea and its potential implications, we posed these fundamental questions to the following 25 Web experts.”

The rest of the article includes 25 short definitions of the decentralized web. Included are:

  • Jason Griffey: “The term ‘Decentralized Web’ is being used to refer to a series of technologies that replace or augment current communication protocols, networks, and services and distribute them in a way that is robust against single-actor control or censorship.”
  • Jake Orlowitz: “A Decentralized Web belongs to all of us: Its power lies in our connections to each other. Its architecture encodes our values; its usage affirms our freedom to collaborate, share, and create.”

Read the article to see the rest of them. Good stuff!

Categories: Library News

Big Difference Between Your Social Media & Gary Vaynerchuk’s Social Media

Thu, 2016-08-25 09:30

You know who Gary Vaynerchuk is, right? He’s the Wine Library TV guy. He’s an entrepreneur, has written books, and founded a media company.

He’s also pretty big into social media. He tends to jump on the newest social media trend, and turn it into a lesson on how to do social media right.

I’ve been thinking about his “social media experience” in the last year or so. Here’s what I see him do with a new trend: he’ll jump on it (Snapchat and Instagram Stories are big for him lately). Then he’ll announce he’s there on his other social media channels, a ton of people will immediately follow him … and he starts getting a lot of engagement on the new social media channel.

And, I’d guess, he gets business done there, too.

Nothing wrong with that! But he sometimes translates his unique experience into a “you should do this too” scenario. For example, in a Huffington Post article, he said: “And the one simple takeaway is this: if you’re running a business in 2016, you need to be thinking about Snapchat as a channel to grow your customer base. Period.”

I’ll disagree with that quote. I think his experience using Snapchat (or any other new social media tool) is a unique one that has more similarities to what a celebrity experiences than what a business or organization might experience.

What’s the difference? Gary has a large, loyal “tribe” that will readily follow him to the new social media channel. They love his content, they like watching what he does next, so they follow. Gary gets instant followers/feedback/engagement, and then thinks that “this new social media tool is HOT.” So he ends up sharing quotes like the one above.

OK – not completely fair, I know. I’ve never met Gary, but I’d guess he would add a “your mileage may vary” to that quote. For example, should Hospice be on Snapchat? Maybe not.

So – just a reminder. Definitely read what people like Gary think. Read what I think. But then do two other things:

  1. Try out the new tool – get familiar with it on a personal level.
  2. After you’re familiar with the new tool, see if it fits within your organization’s strategic plans or short-term goals.

Sometimes, yes – it is definitely what you need to be doing. And sometimes, it’s a great idea … but not where you need to focus at the moment.

And that’s ok!

Image by Adam Tinworth

Categories: Library News