David Lee King

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social media | emerging trends | libraries
Updated: 7 hours 7 min ago

Testing Two Canon Cameras – a Review

Tue, 2017-05-23 09:30

I’ve had my newest camera for awhile now, so I thought it would be fun to compare it to an older camera of mine.

So here’s a video comparing the video and audio quality of two Canon Powershot point and shoot cameras:

Pretty sure the GX7 won the comparison hands down! But the older SD780 does ok, too.

The point here? You already have a camera that can make video. I’ll guess that you have access to a point and shoot camera, or a DSLR camera, or a camcorder video camera. Or a mobile device.

What’s holding you back from making a video?

Categories: Library News

Sign up for Library Journal’s Social Media Course – & Get a Discount!

Wed, 2017-05-17 20:08

Library Journal is hosting a really cool 4-week online course on social media, called Social Media Made Simple: Reaching Your Library’s Community.

Here’s a description of the course:

Learn tools and tactics to help you use social media to build your outreach to current and future patrons. This 4-week online course mixes live keynote presentations and hands-on projects in an online workshop setting. You’ll receive one-on-one guidance from an experienced social media library luminary.

I’m one of the “real time guest speakers” – I’m giving a webinar next Wednesday for the course.

And on to the Discount! Library Journal gave me a discount code – DLK25 – if you use this code (or click the links in this post to the registration page – they have the code embedded into the link), you’ll get 25% off the normal price. Sorta cool!

So – sign up for the course, and learn a TON about reaching your community through social media.

Categories: Library News

Two Stories about My Library

Tue, 2017-05-16 09:30

There are two articles that have been recently published about my library (Topeka & Shawnee County Public Library).

Here are the two articles:

Article #1: Digital Inclusion in Topeka, published in Library Journal. I wrote this one with Rob Banks (COO at the library). It focuses on some of the digital inclusion projects we are working on in the community. I’m a bit biased, but I think we’re doing some good work in Topeka!

Article #2: New Technology Helps State and Local Teams Advance the Data Center, published in StateTech magazine. A few staff from my library were interviewed for this article. It focuses on some new data center infrastructure we recently put into place. They also made a video, which I’ll share once it’s released.

Why is this useful? Well … it’s certainly fun to have my library recognized for the good work we do. It also gives you something to share with your community. We shared these article on social media and to our board. Sometimes this type of recognition can be shared via a press release to local and regional news outlets, too.

Most libraries (and pretty much any other type of organization) has a few customers (or non-customers) who haven’t visited for awhile, or who think the library is an outdated concept.

So show people what you do – share these types of articles with them. It’s one of many ways to show your continuing relevance in today’s ever-changing world.

Image by Damian Gadal

Categories: Library News

Some Video Trends for 2017

Tue, 2017-05-02 09:30

I recently read 10 Stats about Video that Marketers Need to Know from the Marketing Insider Group. Good article!

Here are some highlights that stood out to me:

  • Facebook native video posts receive 135% more organic reach that photo posts.
  • Consumers are almost ten times more likely to click on a video than text or photos.
  • A business is 53 times more likely to appear on the first page of Google results if it utilizes it on their webpage.
  • Two minutes is best for maximum engagement.
  • 85% of Facebook videos, for example, are watched without sound.
  • Making ads look like stories boosts positive response.
  • 40% of all consumers using mobile devices who see a video on YouTube visited the store or brand website.

Like I’ve said before … you probably need to take the plunge, and start making some videos if you haven’t already started. Your customers are responding to video marketing everywhere else. It makes sense that they would respond to your video experiments, too!.

Simple videos, when done well, can powerfully connect with your community.

Follow me! Twitter | Facebook | LinkedIn | Instagram | YouTube | Flickr

 

Categories: Library News

Most Popular Operating System?

Thu, 2017-04-27 09:30

Guess what the most popular OS (Operating System) is right now? Windows? Mac? Nope. It’s Android. Check out this article from Techcrunch for the details.

Ok – if you read the article, the stats are really counting usage instead of users, but still.

After you read the article, think about this – are your staff trained in the basics of all the popular OSs (as in Windows, Android, Apple’s OS X and iOS)? They certainly don’t have to be experts in the inner workings of each OS.

But they should probably know how to do a few basic things, like:

  • Download library apps from the various app stores (for mobile devices)
  • Download ebooks, etc on those apps
  • Use the web browser to navigate the library website
  • Connect to the library’s wifi

The point? We need to help our customers connect to the library, regardless of OS or device. There are differences, and we should understand what they are, and how to navigate them. So that means we might need to do some basic “here’s how all the OSs work” training.

There might be other things that would be good to know for each OS in relation to the library. What do you think? Or – do you already train staff this way? Please share!

Image by 月明 端木

Categories: Library News

Attend the Library Marketing Conference

Thu, 2017-04-20 09:30

Update: Had someone ask, so – registration prices are being set now, and should be announced in a few days. Click through to the website to find more info!

Did you know there’s a Library Marketing & Communications conference? There is – and it’s being held in November!

It’s called the Library Marketing & Communications Conference, and it is being held November 16-17 in Addison, TX (Dallas suburb).

Here’s what the conference focuses on:

The Library Marketing and Communications Conference is designed for library employees of any level who are involved in marketing, communication, public relations, social media, and outreach in academic, public, and special libraries. Sessions explore issues that are important for this niche of library work, and the conference includes time for attendees to network and to discuss mutual challenges.

Honestly? Anymore, that means ALL OF US. It’s never a bad time to improve your communication, marketing, and PR skills.

Want to attend? Go here to find out more info!

Image – me talking at the conference, by the South Carolina State Library

Categories: Library News

Audio on my Canon Camera

Tue, 2017-04-18 09:30

Do you make videos for your library? If so, you might try the camera I use in this video. It’s a Canon Powershot G7 Mark II. I’ve had it for about 9 months, and I have to say – I love it! It’s really easy to use, just like you’d expect from a point-and-shoot style camera.

Best of all – the microphone on this camera does a great job. Listen to the video – while the audio is certainly not studio quality, it does a fine job of picking up my voice. I didn’t have to boost the audio when I was editing the video, or play around with it in any way.

That said, I was about 18 inches away from the camera, too. If I was 6 feet away or more, it’d be pretty quiet. But still – it’s nice to not have to mess with audio if you don’t have to!

So – enjoy the video … give it a “listen” (weird to say for a video), and see for yourself.

 

Categories: Library News

How to Blog for the Library

Tue, 2017-04-04 09:30

Go read Chris Brogan’s recent blog post titled What I Told the Bloggers at Social Media Marketing World.

The article mostly presents some ideas on the current state of business blogging (that’s sorta what we do). I love this quote:

Blogging for business is about converting attention to value. You have to earn the attention, and then you have to deliver that attention to a potential opportunity to drive value.

I like it so much that I’m writing a whole blog post about it. Some thoughts:

“Blogging for business…” When you write a blog post for your library, you are blogging for business. Blogging for your organization. It means you have to develop a reason behind what you write. Which moves us to the next point.

“… is about converting attention to value.” Yes, there’s a reason we blog for our libraries. It’s not because we are good people, or because we like to share. There needs to be a more strategic reason to do it, or it’s really not worth anyone’s time. So keep reading …

“Earn the attention.” This idea isn’t all that hard. To gain attention, do this: write well, write in an easily readable, conversational style. And share stuff your customers are actually interested in.

Oh, and actually share it somewhere (most likely on your Facebook Page – wherever you have a large gathering of customers).

“Deliver that attention to a potential opportunity to drive value.” Huh? Another way to say that is to move readers to a next step. After reading, what do you want the reader to do next? On a library blog, that next step could be any number of things, including:

  • check something out
  • visit the building
  • attend an event or class
  • find out something new about the library (i.e, “we have ebooks!”)
  • register for something
  • etc.

We are not businesses, so we don’t sell stuff. But it’s easy enough to translate that idea of “delivering value” or “selling stuff” to what we do as libraries. The “value” we deliver is information, knowledge, learning, and improving people’s lives.

Want to improve your library’s blog? Set some strategies and goals for your blog, deliver a next step in everything you do, and start measuring your successes.

image by Reuben Ingber

Categories: Library News

Rocking the Small Screen: Video & Libraries

Thu, 2017-03-30 16:05

Here’s my other presentation from Computers in Libraries 2017, focused on what libraries can do with video.

Oddly enough, I realized that I’ve been talking about making videos at Computers in Libraries for 10 years!

Why? It’s now extremely easy to make a video, and easy to watch – video is EVERYWHERE. On websites, on social media. In your Facebook feed. Trending on YouTube.

Take a peek at my presentation for starters.

Categories: Library News

Emerging Technology Trends in Libraries for 2017

Thu, 2017-03-30 09:30

On Monday, I gave my emerging technology trends workshop at Computers in Libraries 2017. Great conference as always!

Here’s a copy of my slides – hope you enjoy them!

Categories: Library News

Going Remote in Bahrain

Thu, 2017-03-23 09:30

I was recently in Bahrain at the SLA Arabian Gulf Chapter conference. What an amazing fun time!

While I was there, I gave two talks:

  • A panel discussion on emerging technology trends with Marshall Breeding and Jason Griffey. It was lead by Houeida Kammourié.
  • I was also a keynote speaker, and talked about improving the customer experience. You can find my slides here.

I made a couple of videos while I was in Bahrain (watch if you dare):

I also experimented with something for the first time. When I give presentations, I usually use presentation mode (in Apple’s Keynote app).

I usually have facts, figures, or phrases I want to say in a specific way, or a reminder to do a transition to the next topic, and those don’t always stick in my head. So I dump them into the presenter notes, and can glance at them during my presentation.

Guess what? Once in awhile, that doesn’t work. For example, at this particular conference the A/V guys ran all presentations in the back of the room at the sound booth. No HDMI or VGA cable running to the podium.

So my laptop had to be at the back of the room. With my notes. Bummer!

What to do? Jason reminded me that Keynote has a mobile app. One feature of that app allows you to remotely run a presentation from your iPhone or iPad. You just have to pair the mobile device to the laptop. Then the phone acts as a remote to advance slides.

And more importantly, it shows all presenter notes. Problem solved!

So the night before my presentation, I quickly set it up, practiced once, and decided to use it the next day.

It worked “mostly” well! I say “mostly.” Not because of the devices, but because of the hotel wifi. It required re-connecting every 24 hours. I didn’t think about that the morning of the presentation, and as luck would have it the wifi on my phone decided it was time to stop working. On the next to last slide of my talk.

So I had to say “next slide please” a time or two. Otherwise, everything worked great.

Anyway – problem solved for the next time that type of awkward set up is required (it’s happened to me once before). It was also really fun to try out something new (for me). And it solved a huge issue and helped me successfully deliver my presentation.

Have you ever tried out new tech for the first time in front of other people, or started using something new because you really, really needed to? Please share!

Pic of me talking by Jason Griffey

Categories: Library News