David Lee King

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social media | emerging trends | libraries
Updated: 4 hours 5 min ago

Mind your Posting Style

Thu, 2016-12-01 09:30

I recently read this article on Snapchat for business: Millennials [heart] Snapchat: 15 Tips on How to Use Snapchat for Business. The article has some helpful tips for Snapchat, and for social media posting in general.

One tip that struck me was this: “Post in Snapchat style.” The author says this:

Snapchat is a community that has developed its own style and language. Keep it short, fun, designed in the snapchat style (stickers, filters, text and drawings over images … you’ll start to see the trends) and interactive.

That makes a lot of sense, of course. You wouldn’t want to act like a grown-up on Snapchat – that’s just be weird!

But this made me think – is there a “posting style” to the other social media channels we use, like Instagram, Facebook, Twitter, Youtube, etc.? And do we need to adapt our content to those posting styles?

I think so. For example, videos on YouTube work best when you immediately jump into the content – no introductions needed.  Twitter is obviously short and sweet.

This could (eventually) also mean that you create a unique posting style for your content, and stick to it. For example, you might develop a certain “style” of photos on Instagram (that’s a best practice, by the way), and try to share photos and videos using that same style structure.

So go read the rest of the article – it has some great Snapchat for business tips.

Question – have YOU developed a style or some posting “must haves” when you post content to your library’s social media channels? If so – please share. What are they? I’d love to know more!

Also – I’m davidleeking on Snapchat (and pretty much everywhere else). Friend me!

Categories: Library News

The Pew Research Social Media Update 2016 is Out!

Tue, 2016-11-29 09:30

Pew Research Center’s Social Media Update 2016 is out. As usual, there are some interesting stats.

Some highlights include:

  • 68% of all US adults are Facebook users
  • 28% use Instagram
  • 26% use Pinterest
  • 25% use LinkedIn
  • 21% use Twitter

Other interesting tidbits:

  • Facebook use is growing, probably because of older adults joining up. This shot up – people age 65 and older went up from 48% to 62%. That’s quite a lot!
  • 76% of Americans who use Facebook visit it daily; 55% visit several times per day (guilty).
  • Yes, younger people still use Facebook.
  • Twitter use seems to have plateaued. But it’s still active.
  • Pinterest still attracts more women than men.
  • 72% of American adults are smartphone owners

Pew sorta-kinda included Snapchat in this survey, lumping it with messaging apps like Kik and WhatsApp. Pew says that 24% of smartphone owners use “messaging apps that automatically delete sent messages, such as Snapchat or Wickr.”

They also said that this type of app is really popular among younger adults. 56% of smartphone owners age 18-29 use auto-delta apps. So that’s a lot! Maybe next time include it in the social media section, perhaps?

Anyway – check out the full report here!

Image from Pew Research Center

Categories: Library News

Learning from the App Store

Tue, 2016-11-15 09:30

Ever wondered what people are doing on their smartphones and tablets? Want to know what’s the newest trend is in mobile social media platforms?

Look no further than your phone’s app store.

Here are some things you can learn by looking at the Apple App Store:

  • What’s popular – what people are interested in, what’s captured their interest.
  • Most popular social media tools.
  • What people are doing – for example, sharing photos, playing games, etc.
  • Emerging trends – see what’s experimental and what’s taking off.
  • Maybe you’ll even find an easier way to do stuff

For example, when I take a peek at the app store, I see this:

  • Social media is huge. Facebook, Facebook Messenger, Snapchat, Instagram, and Twitter are in the top 20 free apps.
  • The election just happened – CNN is #2 on the list of free apps. Fox news is #16 and CBS is #47.
  • Visual sharing is popular – hence Snapchat and Instagram.
  • Video – Youtube is #5 on the list, Instagram is #6.
  • There are apparently a LOT of guitar players in the world – Tabs & Chords is #15 on the list of Paid apps.
  • Top Grossing apps – games, video (i.e., Netflix), and music (Pandora and Spotify)

The most interesting thing about this sneaky little trend watching tool? The app lists will most likely be completely different in 6 months or so. Try it out as a trend watching tool, and see what you discover!

Categories: Library News

Community and Colleges – 2 Interviews

Thu, 2016-11-10 09:30

I recently participated in a couple of interviews. Here’s some info about both of them:

  1. Community Signal podcast – I talked with Patrick O’Keefe about libraries and their communities, both online and offline versions. It was a fun talk! We covered a wide range of material, including digital branches and what online community professionals can learn from libraries. Check out the podcast (and the article) here.
  2. McKee Library interview – I participated in an email interview with McKee Library, and they posted it this week. In the interview, they asked me 4 questions: What am I working now, How have libraries been part of my life, What is your favorite book and why, and my advice for today’s college students. Check out my answers here.

Interviews are always fun to do, and hopefully provide some good thoughts and discussion, too. Enjoy!

Categories: Library News